Case Study: EWE - Impression #1

Case Study: Energy Just A Click Away - The New Online Shop System for EWE

EWE VERTRIEB GmbH is an energy services company and the fifth-largest supplier for 1 million private customers in northern Germany.

Pimcore Solution Partner Junge Haie developed an online store for electricity and gas: business and private customers can use it to order various electricity and gas products in one process or change products with just one click.

Logo: EWE VERTRIEB GmbH
Customer
  • EWE VERTRIEB GmbH
Industry
Products Used
Visit website

Customer Key Facts

5,6
Bn. Euro Turnover
9 000+
Employees
2,8
M. Customers
Challenge

Impossible is not an option

The challenge for the project was to replace the previously used classic 1-product checkout and to develop an online shop for electricity and gas products with an overarching shopping cart that offers EWE customers convenience and transparency through its modern architecture. Tariff changes with automated product suggestions, cross-product shopping carts with a memory function, real-time validation in every ordering step and a high-performance system architecture - all of this should be possible with the new energy ordering route. Cross-product offers, and cross-selling should complement the EWE offer and give customers additional services.
Read more Read less
Case Study: EWE-Impression #2
"Our teams immediately accepted the product and love working with it."
Matthias, Head Of Digitization B2B
Solution

Flexible online shop with Pimcore e-commerce framework

The Junge Haie developed a flexible online shop for new and existing customers from B2C and B2B for electricity and gas products. The implementation was based on the Pimcore e-commerce framework, a cloud infrastructure and a flexible microservice architecture. Thanks to the comprehensive shopping cart, the customer receives cross-product offers and can check out several items in one step. The completely digital order entry ensures automatically validated orders, which enter the background systems of EWE Vertrieb GmbH without system interruptions. Existing customers can also use their customer login to transfer their master data from existing contracts to new orders or to change products. For this purpose, the existing customer is shown suitable switching tariffs. Furthermore business customers can add products with different delivery addresses and customer details to their shopping cart and book them in just one order process.

Read more Read less
Case Study: EWE-Impression #3
Results

A shopping cart that combines various energy products

Unlike the usual order lines for energy services, the Pimcore-based online shop offers a shopping cart system that enables cross-product shopping. This way, several electricity and gas products can be booked in one order process. Customer data from a product already in the shopping cart can easily be transferred for further orders. This saves time, minimizes sources of error and simplifies the ordering process. Moreover, the Junge Haie GmbH is proud to continue supporting EWE VERTRIEB GmbH in the area of a business online shop for telecommunications products as well as in the development of the new business website business.ewe.de.

Read more Read less
Case Study: EWE-Impression #4

Key Results

9
Months from kick-off
to go-live
↑
Increased conversion rate
↑
Increased Average Order Value
Visit website

Read more Pimcore success stories

Mölndal Energi

Mölndal Energi, a Swedish leader in sustainable energy, offers 100% fossil-free energy solutions, including district heating and cooling, for homes and businesses, driving a greener future.
PIM/MDM, Energy & Utilities

NeoVac

NeoVac offers solutions for the intelligent use and storage of energy and water.
DXP/CMS, Energy & Utilities

ENERGA Obrót S.A.

With 3 million customers, Energa is one of the largest electricity energy suppliers in Europe. It was the first company in the energy sector that offered eCommerce for the online purchase of energy.
DXP/CMS, Energy & Utilities
Spar middle volga

SPAR Middle Volga

The Russian division of leading grocery retailer SPAR unified a catalog of 260k products for 3 companies: SPAR (retail), Sweet Life (wholesale food supplies), and Sweet Life Food Service (HoReCa food supplies).
PIM/MDM, Retail

110 000+ businesses trust Pimcore. Discover our 550+ favorite success stories.

View all stories