Case Study

EXPRESSO Deutschland GmbH & Co. KG

EXPRESSO helps people to perform handling and transport tasks effectively and in a safe and healthy way. The company is leading premium manufacturer of ergonomic transport and lifting equipment.

Manufacturing PIM/MDM Product Configurator Data Centralization DACH EMEA

100%

WebsiteTraffic

14%

AverageOrder

Challenge

Challenge The starting point of the project was a very well performing shop based on the Pimcore e-commerce framework. On the occasion of the redesign of the corporate language and the resulting necessary design adjustments in the online shop, including a Pimcore update, EXPRESSO and Blackbit asked …

Solution

Solution Despite the redesign and new technical basis, the unique selling points and strengths of the previous shop were to be preserved. These included the convenient Pimcore product information management (PIM) in the latest version, helpful filter options, a detailed product configurator and a wa…

Results

Results For the launch of the new website, Blackbit successfully implemented EXPRESSO's demands with the help of Pimcore and BigCommerce: The addressing of different customer segments, including associated pricing models and shipping costs regulation, is done without much effort thanks to the data p…

Customer Key Facts

1

Locations

130

Employees

30

Countries

Challenge

The starting point of the project was a very well performing shop based on the Pimcore e-commerce framework. On the occasion of the redesign of the corporate language and the resulting necessary design adjustments in the online shop, including a Pimcore update, EXPRESSO and Blackbit asked themselves whether a new technical basis would generate greater added value with a similar investment.

Expresso hand truck webshop showing Stapelkarren category page with product grid and filter sidebar

"Pimcore is the foundation of our product information management. In combination with BigCommerce as our e-commerce frontend, we have found the optimal solution for us in terms of security, performance and flexibility."

Rene Clobes

Stabseinheit Digital Business, EXPRESSO Deutschland GmbH

Solution

Despite the redesign and new technical basis, the unique selling points and strengths of the previous shop were to be preserved. These included the convenient Pimcore product information management (PIM) in the latest version, helpful filter options, a detailed product configurator and a way to personalise products online during the ordering process. In addition, the shop system should enable configurable segmentation according to customer groups in the sense of differentiating between B2B and B2C. This included configurable shipping regulations and payment methods for different groups.

Expresso hand truck website configurator showing blade shovel selection with model specifications and pricing

Results

For the launch of the new website, Blackbit successfully implemented EXPRESSO's demands with the help of Pimcore and BigCommerce: The addressing of different customer segments, including associated pricing models and shipping costs regulation, is done without much effort thanks to the data provided by the reliable Pimcore PIM. In the same way, the new e-commerce platform BigCommerce contributes to an easy handling. Blackbit put the technology on a completely new basis while staying within budget and not only successfully maintains the strengths of the shop, but also enriches it with a segment-specific customer approach.

Key Results

100%

WebsiteTraffic

14%

AverageOrder

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EXPRESSO Deutschland GmbH & Co. KG

Customer Key Facts

1

130