Case Study: fritz-kola - Impression #1

Case Study: fritz-kola Conquers the International Market With the Launch of the .com Website

It can be done better. That’s what two friends decided to do in 2002. Starting from scratch with only a few thousand euros and a whole lot of determination they founded fritz-kola.

The fritz-kola brand is rather unknown in the international arena. The aim of the international website is to convey their founding story and explain why fritz-kola is a brand worth promoting, having great sales-potential abroad. The primary focus is on B2B, as well as B2C.

Logo: fritz-kulturgüter gmbh
Logo: Elbkapitäne
Pimcore Platinum Partner
Customer
  • fritz-kulturgüter gmbh
Solution Partner
Industry
Products Used
Visit website

Customer Key Facts

280+
Employees
✔
Sales all over Europe
15
Products
Challenge

Focus on B2B

A new cola that is better than anything the big brewing companies have to offer.“ - that was the original idea of fritz-kola when it was founded. In Germany, fritz-kola is already an established brand in B2C and B2B. Now it is important to convince the international market of the original idea, especially in the B2B area. The fritz-kola brand is to be presented in an inviting and strong manner to potentially interested dealers and distributors; the Instagram feed was integrated, for example, in an attempt to do this.

Read more Read less
Case Study: fritz-kola-Impression #2
Case Study: Alexander Vom Stein, Manager Digital Marketing at fritz-kola
"With the development of our new websites based on Pimcore, we finally have a CMS that is not only extremely fast and flexible, but also very easy to use. This convinced us to gradually relaunch pages in Pimcore and introduce the PIM / DAM functionality in our company in order to be able to make processes much more efficient."
Alexander Vom Stein, Manager Digital Marketing at fritz-kola
Solution

Welcome to the awakening

The international B2B page of fritz-kola should be recognizable - yet clean, clear and structured. Black and white dominates, but the individual products stand out in color. The maintenance of the products should be simple and intuitive. Recurring elements such as product groups and properties are only maintained once. The multilingualism is implemented in such a way that another language can be created at any time.

Read more Read less
Case Study: fritz-kola-Impression #3
Case Study: fritz-kola-Impression #4.1
Case Study: fritz-kola-Impression #4.2
Case Study: fritz-kola-Impression #4.3
Case Study: fritz-kola-Impression #4.4
Case Study: fritz-kola-Impression #4.5
Case Study: fritz-kola-Impression #4.6
Case Study: fritz-kola-Impression #4.7
Case Study: fritz-kola-Impression #4.8
Case Study: Inke Heimlich, Backend Developerin at elbkapitäne
"With Pimcore we were able to develop a very individual international website for fritz-kola, which offers the possibility of adding additional languages at any time. Upon request, we can provide fritz-kola with additional individual modules at any time."
Inke Heimlich, Backend Developerin at elbkapitäne
Results

fritz-kola.com now stands for B2B and B2C

Parallax effects and interactive elements give the site coolness and that certain something. The look & feel and Pimcore platform are convincing; the viewer is given the image of a strong and widely popular scene brand. While the implementation was still in progress, consideration was given to exchange the Englisch version of the B2C site. The result: fritz-kola.com now stands for B2B and B2C.

Read more Read less
Case Study: fritz-kola-Impression #5

Key Results

1
Single Point of Truth
2
months from the idea to the launch
Visit website

Read more Pimcore success stories

Beam Suntory

The world's third-largest premium spirits company. Home to iconic brands such as Jim Beam, Maker’s Mark, Courvoisier, Suntory, Knob Creek, Laphroaig, Bowmore, Canadian Club, Hornitos, Sauza, Roku, and many more.
PIM/MDM, DAM, Food & Beverage

Krombacher Mediathek

With an annual output of over 7 million hectoliters, Krombacher Brauerei is Germany's largest privately owned brewery. In addition to Krombacher Pils, there are a number of other successful products under the Krombacher name. Furthermore, Krombacher Brauerei holds the distribution rights for brands such as Schweppes, Vitamalz, and Dr. Pepper.
DXP/CMS, DAM, Food & Beverage
Burger King

Fast Food Chain Rules Website and Mobile Apps Engagements

Burger King is an American global chain of 17.000+ hamburger fast food restaurants. Pimcore provides a multi-lingual API-first headless CMS for managing the European countries websites.
DXP/CMS, Food & Beverage

Grocery Chain Grows Global Reach Into New Markets

Northgate González Market is a leading supermarket chain headquartered in Anaheim, California. They operate 41 high-volume stores and have a workforce of around 6000 associates.
DXP/CMS, CDP, Food & Beverage

110 000+ businesses trust Pimcore. Discover our 550+ favorite success stories.

View all stories