fritz-kola Conquers the International Market With the Launch of the .com Website
It can be done better. That’s what two friends decided to do in 2002. Starting from scratch with only a few thousand euros and a whole lot of determination they founded fritz-kola.
The fritz-kola brand is rather unknown in the international arena. The aim of the international website is to convey their founding story and explain why fritz-kola is a brand worth promoting, having great sales-potential abroad. The primary focus is on B2B, as well as B2C.
Customer Key Facts
Focus on B2B
A new cola that is better than anything the big brewing companies have to offer.“ - that was the original idea of fritz-kola when it was founded. In Germany, fritz-kola is already an established brand in B2C and B2B. Now it is important to convince the international market of the original idea, especially in the B2B area. The fritz-kola brand is to be presented in an inviting and strong manner to potentially interested dealers and distributors; the Instagram feed was integrated, for example, in an attempt to do this.
Welcome to the awakening
The international B2B page of fritz-kola should be recognizable - yet clean, clear and structured. Black and white dominates, but the individual products stand out in color. The maintenance of the products should be simple and intuitive. Recurring elements such as product groups and properties are only maintained once. The multilingualism is implemented in such a way that another language can be created at any time.
fritz-kola.com now stands for B2B and B2C
Parallax effects and interactive elements give the site coolness and that certain something. The look & feel and Pimcore platform are convincing; the viewer is given the image of a strong and widely popular scene brand. While the implementation was still in progress, consideration was given to exchange the Englisch version of the B2C site. The result: fritz-kola.com now stands for B2B and B2C.