fritz-kola Conquers the International Market With the Launch of the .com Website

It can be done better. That’s what two friends decided to do in 2002. Starting from scratch with only a few thousand euros and a whole lot of determination they founded fritz-kola. Their mission: create a kola better than anything that “big cola” has to offer. It contains real colanus extract and natural caffeine - the unmistakable stimulant.

The fritz-kola brand is rather unknown in the international arena. The aim of the international website is to convey their founding story and explain why fritz-kola is a brand worth promoting, having great sales-potential abroad. The primary focus is on B2B, as well as B2C.

Pimcore Gold Partner
Customer
  • fritz-kulturgüter gmbh
Solution Partner
Industry
Products Used
Visit Website

Customer Key Facts

280+
Employees
Sales all over Europe
15
Products
Challenge

Focus on B2B

„A new cola that is better than anything the big brewing companies have to offer.“ - that was the original idea of fritz-kola when it was founded. In Germany, fritz-kola is already an established brand in B2C and B2B. Now it is important to convince the international market of the original idea, especially in the B2B area. The fritz-kola brand is to be presented in an inviting and strong manner to potentially interested dealers and distributors; the Instagram feed was integrated, for example, in an attempt to do this.
"„With the development of our new websites based on Pimcore, we finally have a CMS that is not only extremely fast and flexible, but also very easy to use. This convinced us to gradually relaunch pages in Pimcore and introduce the PIM / DAM functionality in our company in order to be able to make processes much more efficient.“"
Alexander Vom Stein, Manager Digital Marketing at fritz-kola
Solution

Welcome to the awakening

The international B2B page of fritz-kola should be recognizable - yet clean, clear and structured. Black and white dominates, but the individual products stand out in color. The maintenance of the products should be simple and intuitive. Recurring elements such as product groups and properties are only maintained once. The multilingualism is implemented in such a way that another language can be created at any time.
"„With Pimcore we were able to develop a very individual international website for fritz-kola, which offers the possibility of adding additional languages at any time. Upon request, we can provide fritz-kola with additional individual modules at any time.“"
Inke Heimlich, Backend Developerin at elbkapitäne
Results

fritz-kola.com now stands for B2B and B2C

Parallax effects and interactive elements give the site coolness and that certain something. The look & feel and Pimcore are convincing; the viewer is given the image of a strong and widely popular scene brand. While the implementation was still in progress, consideration was given to exchange the Englisch version of the B2C site. The result: fritz-kola.com now stands for B2B and B2C.

Key Results

1
Single Point of Truth
2
months from the idea to the launch

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