Case Study: Award Winning Digital Commerce Solution for Bike- and Outdoor Retail
Fuchs-Movesa is a leading partner and supplier in the bicycle and sports industry. The company distributes many of the best brands such as Shimano, Bosch, Fox, and Abus exclusively in Switzerland.
As a key partner and supplier to the bicycle and sports industry, Fuchs-Movesa distributes many of the top brands such as Shimano, Bosch, Fox, and Abus exclusively in Switzerland. More than 2,300 bicycle and sports retailers rely on Fuchs-Movesa. With the new B2B platform based on "Retail Central CX" by Cando, Fuchs-Movesa is setting new standards in the digitization of processes between wholesalers and specialty retailers.
Customer Key Facts
New Services and Automated Processes
The number of orders in the bike sector has literally exploded in recent years and many of the manual processes had to be made more efficient. Therefore, the focus of the new B2B platform was on digital and fully integrated processes for Fuchs-Movesa itself as well as for retailers and their customers. The new digital services are primarily aimed at B2B power users who work with them intensively on a daily basis. But internal workflows in product management have also been optimized and implemented digitally. Especially with large and heterogeneous product catalogs like at Fuchs-Movesa, the quality and management of product data were at the center. Master data has to be transferred seamlessly from the ERP to the PIM, enriched with product information and media content, and be able to be output via different channels. Most important, retailers should be offered an outstanding B2B customer experience that simplifies their daily work when using smartphones and large screens.
Digital Self-Service for B2B-Poweruser
The new Self-Service Portal serves as a central hub, providing retailers with all information related to orders and services in one place. Thanks to the seamless integration of the ERP system, they gain full transparency into order and financial data, as well as access to all orders, invoices, credits, backorders, and their status - regardless of the channel they came through. The solution features numerous innovative B2B functions, e.g., allowing the creation and management of dedicated shopping baskets, direct deliveries to end customers, bulk modifications, and much more. Items can be conveniently scanned into the shopping cart or return basket using a smartphone. A return address label is also generated. Another highlight is the new digital pre-order process for seasonal pre-orders of bike components and outdoor collections. Last but not least, online collaboration between retailers and the field service through "Guided Shopping" is directly available within the new B2B platform.