Case Study: Fuchs-Movesa (FUMO) - Impression #1

Case Study: Award Winning Digital Commerce Solution for Bike- and Outdoor Retail

Fuchs-Movesa is a leading partner and supplier in the bicycle and sports industry. The company distributes many of the best brands such as Shimano, Bosch, Fox, and Abus exclusively in Switzerland.

As a key partner and supplier to the bicycle and sports industry, Fuchs-Movesa distributes many of the top brands such as Shimano, Bosch, Fox, and Abus exclusively in Switzerland. More than 2,300 bicycle and sports retailers rely on Fuchs-Movesa. With the new B2B platform based on "Retail Central CX" by Cando, Fuchs-Movesa is setting new standards in the digitization of processes between wholesalers and specialty retailers.

Logo: Fuchs-Movesa (FUMO)
Logo: Cando
Pimcore Gold Partner
Customer
  • Fuchs-Movesa (FUMO)
Solution Partner
Industry
Products Used
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Customer Key Facts

20 000
Products
2 300
Distributors
5
Exclusive Brands
Challenge

New Services and Automated Processes

The number of orders in the bike sector has literally exploded in recent years and many of the manual processes had to be made more efficient. Therefore, the focus of the new B2B platform was on digital and fully integrated processes for Fuchs-Movesa itself as well as for retailers and their customers. The new digital services are primarily aimed at B2B power users who work with them intensively on a daily basis. But internal workflows in product management have also been optimized and implemented digitally. Especially with large and heterogeneous product catalogs like at Fuchs-Movesa, the quality and management of product data were at the center. Master data has to be transferred seamlessly from the ERP to the PIM, enriched with product information and media content, and be able to be output via different channels. Most important, retailers should be offered an outstanding B2B customer experience that simplifies their daily work when using smartphones and large screens.

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Case Study: Jury Verdict BOSW Award 2023, 1. Place (Gold) Category Digital Commerce
"Retail Central CX offers an extremely comprehensive B2B digital commerce solution. From pre-orders to returns and backlog management, all trade processes are represented. The items are easy to find, the product information extremely detailed. This is undoubtedly a model for SMEs in the B2B business, also in terms of efficiency improvement on the end customer."
Jury Verdict BOSW Award 2023, 1. Place (Gold) Category Digital Commerce
Solution

Digital Self-Service for B2B-Poweruser

The new Self-Service Portal serves as a central hub, providing retailers with all information related to orders and services in one place. Thanks to the seamless integration of the ERP system, they gain full transparency into order and financial data, as well as access to all orders, invoices, credits, backorders, and their status - regardless of the channel they came through. The solution features numerous innovative B2B functions, e.g., allowing the creation and management of dedicated shopping baskets, direct deliveries to end customers, bulk modifications, and much more. Items can be conveniently scanned into the shopping cart or return basket using a smartphone. A return address label is also generated. Another highlight is the new digital pre-order process for seasonal pre-orders of bike components and outdoor collections. Last but not least, online collaboration between retailers and the field service through "Guided Shopping" is directly available within the new B2B platform.

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Case Study: Chris Bochsler, Managing Partner, Cando
"Pimcore is the perfect base for us to flexibly model complex data and processes for our customers. In doing so, we extend Pimcore with our own enterprise products. This has a decisive advantage over other solution approaches, in which a shop system must be integrated in addition to a PIM: A fully integrated and high-performance platform that already provides the best B2B functions and experience."
Chris Bochsler, Managing Partner, Cando
Results

Flexible and High-Performance Digital Commerce Platform

The new B2B platform provides Fuchs-Movesa with all the benefits from Pimcore and "Retail Central CX" - the enterprise extensions from Cando. The functionality for PIM, DAM, CMS, and E-commerce is combined in a single, integrated platform from a single partner. Instead of integrating and maintaining numerous subsystems, complexity is massively reduced, and the budget can be invested in innovative services and functions. The modular and efficient platform is characterized by a "headless" digital commerce approach. It is operated by Cando as a dedicated and secure SaaS solution specifically for Fuchs-Movesa in a highly scalable Kubernetes environment. A crucial success factor was the joint team of ERP and IT specialists, subject matter experts, UX designers, and e-commerce experts, which worked very closely together. In early 2023, the new B2B platform has been successfully launched ahead of the season. Currently, the platform will be adapted for additional companies within the group.
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Key Results

↓
Reduced duplicate data
326
Product attributes
3x
Increased Process Efficiency
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