Case Study: Haag Streit Holding AG - Impression #1

Case Study: Website relaunch based on Pimcore

Haag-Streit is a Swiss medical device company that develops, manufactures, and distributes high-precision instruments for ophthalmology. The company is headquartered in Niederteufen, Switzerland.

The Haag-Streit Group, the world's leading medical technology company in the field of ophthalmology, has launched its new corporate websites based on the Pimcore digital experience platform. The online presences with a premium user experience were completely realized by anyMOTION, from conception to software development.

Logo: Haag Streit Holding AG
Logo: anyMOTION
Pimcore Gold Partner
  • Haag Streit Holding AG
Solution Partner
Products Used
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Customer Key Facts

Mio. Euro Turnover

Complex product portfolio in a multisite/multilanguage construct with many editors

A relaunch of a global corporate website and four country websites was planned. The product portfolio had to be mapped in a complex structure consisting of several category levels. The national companies maintain their own content, but this is structurally based on the specifications of the global website. The target group requires very wide-ranging and detailed information about the product.
Case Study: Urs Dietsch, Digital Transformation Manager, Haag Streit Holding
"The Pimcore solution, which was developed in collaboration with anyMOTION, has fully met our project requirements. The management of our content, including the translation processes, has been significantly simplified and we can present our users with extensive product information and new services in a contemporary environment."
Urs Dietsch, Digital Transformation Manager, Haag Streit Holding

A contemporary technological platform

By using the PIM component in addition to CMS modules, an efficient maintenance and translation workflow could be established. Product detail pages are automatically generated on the basis of product data objects, and helpful functions such as a product comparison can be implemented for the end user with minimal editorial effort. Product-relevant assets (instructions, data sheets, etc.) can be realized via object links and output in several places. The new structure also offers a preliminary stage for a later e-commerce process.
Case Study: Frank Trimborn, Digital Strategy Director, anyMOTION
"Pimcore is still the tool of choice for us, especially for complex projects. The flexible data model and the solid technological platform enable us to implement high-quality applications. Haag-Streit's diverse requirements were also met very well, so that we can look back on a great project and tackle exciting expansion stages together."
Frank Trimborn, Digital Strategy Director, anyMOTION

Haag-Streit launches new premium website

The modernized technological basis enables efficient management of content and product data across individual national companies. Both content inheritance and finely granulated role and rights management support the entire team. The use of the PIM component for storing product data also provides access to data from other IT systems via various interfaces, paving the way step by step towards greater automation of update processes. The Haag-Streit Group's new online presence also includes an extranet for the global network of sales employees, who can now access all relevant information digitally at any time and use the services they need. This has reduced the effort required to orchestrate and personalize content. In addition, as a certified Microsoft Cloud Solution Provider (CSP), anyMOTION ensures smooth operation of the application in the Azure Cloud across all processes, from planning to provision and management.

Key Results

Time saved in data maintenance
4 000
Media Assets
3 500
Data Objects

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