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With an annual output of over 7 million hectoliters, Krombacher Brauerei is Germany's largest privately owned brewery. In addition to Krombacher Pils, there are a number of other successful products u…
Mio. Euro Turnover
mio. hl annual output
Employees
Krombacher Brewery Group’s numerous brands are managed jointly by different departments, each with their own agencies and partners. In the past, digital product and marketing assets such as logos, product images, and advertisements were managed in a decentralized way via individual structures developed by different departments, agencies, and partners. On top of that, these assets could only be stored, searched, and made available via manual processes. For the many stakeholders involved, this led to a recurring high degree of manual effort during asset management and brand maintenance.
In the course of implementing the Krombacher digital experience platform, we integrated a digital asset management (DAM) system based on Pimcore. In the new system’s central data pool, employees and agencies can store and manage assets as well as use the pool to automatically bring their brand websites or online store to life. It’s also still possible to manually download various automatically generated resolutions and file formats for further use, whether in presentations or print products. In addition, we created a digital service for retailers and partners within the Krombacher media library, which is seamlessly integrated into the company's new digital asset management processes and can be controlled from the data pool.
By introducing digital asset management into the Krombacher Digital Experience platform and expanding it to include the Krombacher Mediathek as a digital service for retailers and partners, Krombacher was able to reduce asset management costs by 60 percent. With a total of 14 brands, around 80,000 assets are currently managed in the system, which has now been established as the single point of truth for all of the company’s digital assets. This has led to hugely improved brand management, as all of Krombacher’s employees, agencies, retailers, and partners now have consistent, automated access to the brand’s correct and most current resources.
Media Assets
Cost savings for Asset Management
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