The Krombacher Media Library – a central data pool for all assets
With an annual output of over 7 million hectoliters, Krombacher Brauerei is Germany's largest privately owned brewery. In addition to Krombacher Pils, there are a number of other successful products under the Krombacher name. Furthermore, Krombacher Brauerei holds the distribution rights for brands such as Schweppes, Vitamalz, and Dr. Pepper.
In the course of building a digital experience platform for the Krombacher Brewery Group, Basilicom also implemented a media library based on Pimcore's Digital Asset Management (DAM) which increased the company’s asset management efficiency, improved brand management, and reduced costs.