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Case Study:

Together in Motion – Two Target Audiences, One Platform

Customer

Lagermax Lagerhaus und Speditions AG

The relaunch presents Lagermax with a completely new, modern digital presence. A fresh design ensures clear brand recognition. The focus was on building a scalable, future-ready digital platform. With a B2B & B2C switch, different content can be displayed depending on the target audience.
Together in Motion – Two Target Audiences, One Platform
Together in Motion – Two Target Audiences, One Platform
Solution Partner
pixelart
Products Used

Customer Key Facts

85

Locations

4100

Employees

15

Countries

Together in Motion – Two Target Audiences, One Platform

Challenge

Completely different target groups, one website

With the relaunch of the Lagermax website, two major challenges needed to be addressed. First, the platform had to unite two distinctly different target groups—B2B and B2C—within one cohesive digital experience. Second, the extensive range of services had to be presented in a clear, modern, and user-centric way without sacrificing simplicity or orientation. The new website needed to appeal equally to both audiences, meet their individual expectations, and at the same time strengthen the overall brand presence of Lagermax as an innovative logistics company operating across Europe.

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Together in Motion – Two Target Audiences, One Platform

"Thanks to the perfect interplay of concept, design, content and technology, the website relaunch was a complete success. True to the claim "Together in motion.", we look forward to continuously developing and advancing the digital platform."

Günter Fridrich | Lagermax Lagerhaus und Speditions AG

Chief Human Resources Officer / Chief Marketing Officer

Together in Motion – Two Target Audiences, One Platform

Solution

Technically durable, visually dynamic, and editor-friendly

The relaunch was implemented through a complete system migration to Pimcore—a flexible, future-proof digital platform that combines multilingual capabilities, multi-tenant management, and content management in one solution. This strong technical foundation is enhanced by a new, motion-driven UI/UX design that visually translates the brand claim “Together in motion.” Targeted content delivery was built directly at the content-element level: each component can be defined specifically for B2B or B2C, enabling precise content control. An intuitive on-site switch lets users toggle between B2B and B2C content with a single click. A well-structured navigation system reflects the wide range of topics and services. New photo and video assets transform the website into a vibrant brand platform that authentically showcases the people and movement behind Lagermax.
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Together in Motion – Two Target Audiences, One Platform

Results

Clearly distinct, united in one system

The new website positions Lagermax as a modern, authentic, and internationally connected brand. A clearly structured switch between private- and business-customer content gives visitors quick access to the information most relevant to them. Dynamic elements, animations, and authentic photo and video materials consistently convey the brand claim “Together in motion.” The result is a scalable, editor-friendly platform built on Pimcore as a flexible foundation, seamlessly combining content, design, and brand values into a cohesive digital brand experience.
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Key Results

-60%

Reduced Duplicated Data

 

 

Zeitersparnis in der Datenverwaltung

 

 

Mehr Website Traffic

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