Case Study: Maxbo launched a new modern e-commerce store for consumers B2C
Maxbo is one of Norway's largest players in the building materials trade and consists of 65 department stores and a well-developed online trade in both B2B and B2C.
Maxbo has an ambitious digital strategy and has been early to invest in a holistic approach when it comes to their online sales. Pimcore has together with its partner CAG Ateles, for many years now, been a driving force in the development of Maxbo’s e-commerce solution. After an intensive selection phase, CAG Ateles received renewed trust from Maxbo to continue developing their digital platform using Pimcore and Magento.
Customer Key Facts
Conditions for e-commerce growth needed to be strengthen
To reach their goal of making the e-commerce website the largest store in the chain, Maxbo needed a new user-friendly website solution for B2C with a completely new storefront. Since an increasing amount of traffic to maxbo.no came from mobile visitors, they also needed the ability to optimize their website for mobile users. By doing so, they wanted to ensure a great customer experience based on fast page speed and intuitive UX and UI. Furthermore, Maxbo needed to build the foundation for a cloud-based and headless architecture that was part of Maxbo’s future investments in e-commerce.
Increased customer experience through a headless and cloud-based solution
Increased conversion rate and customer satisfaction
With the new solution, Maxbo’s B2C website increased sales by over 200% compared to the previous year and the website went from primarily having the purpose of driving traffic to the physical store to becoming a primary sales channel. With customers having access to more relevant content, improved UX and UI and faster page speed, a smooth omni-channel customer journey was created. Maxbo’s Pimcore implementation improved both customer satisfaction and conversion rate considerably. Using Pimcore, Maxbo is now ready to continue to build on its future-proofed architecture.