MStore: A ground-breaking B2B marketplace which digitizes the FMCG sector

MStore is an FMCG platform that moves brick-and-mortar commerce between retailers and wholesalers into the eCommerce world and allows shop managers to access a wider assortment of goods on more preferable terms. Distributors can manage their offers and orders directly from the platform or connect their systems via API.

MStore is an FMCG platform that moves brick-and-mortar commerce between retailers and wholesalers into the eCommerce world and allows shop managers to access a wider assortment of goods on more preferable terms. Distributors can manage their offers and orders directly from the platform or connect their systems via API.

Pimcore Strategic Partner
Customer
  • mStore
Solution Partner
Products Used
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Customer Key Facts

70 000
Customers
10
Subsidiaries
Challenge

The main challenges for the MStore marketplace are similar to those faced when building digital solutions in any B2B at that has long been used to analog and offline and solutions

Building a marketplace that would enable retailers to get their goods on the best possible terms and help them create the new, online sales channel. Integrating with the CRMs and databases of technology-first distributors while taking into account the needs of smaller retailers who aren’t digitized at all. Creating a bulletproof, friendly, and intuitive interface that encourages everyone to join the digital revolution that has begun for the industry and doesn’t exclude even the least technically-minded retailers.
"By creating MStore, Divante and COMP are digitalizing the crucial part of the distribution process in the FMCG industry. This platform enables us to develop business relations on a scale that was never possible before."
Grzegorz Podziewski, Board Member, COMP
Solution

Our approach:

14 interdisciplinary experts introduced us to the FMCG industry to discover the needs of customers and the challenges they face. A 10-week discovery phase led us to create personas and user stories that were later defined as key features in the MStore platform. research, including in-depth interviews with end users and prototype user testing.
"It took 7,000 hours of work from 12 fearless people to gather the knowledge and in the discovery phase and then turn it into the final version of the solution. The challenge was not to build a Marketplace that would handle 20,000 distributors and 50,000 retailers; it was creating a system that would serve them both, as equals. We are one expanded team and we are very proud of what we've achieved."
Adam Opaliński, Senior Business Analyst at Divante
Results

The technology behind

MAIN FEATURES FOR DISTRIBUTORS General product information imported from data providers (Wisebase, Nielsen Brandbank) to provide updated and coherent product data for all distributors. Managing information about the products they want to sell Defining trade conditions including shipment options and payment methods Creating discounts and special offers to attract new customers or build better relations with their long-term business partners. Managing orders directly or using an API to connect to internal systems Developing new sales channels and digitalizing the process. MAIN FEATURES FOR RETAILERS One panel to manage all shops, orders and business network. Browsing assortment from all distributors, that gives access to a wider range of products. Unique cart feature to transform shopping list into orders. An AI engine that suggests how to make an order in an optimized and efficient way. Getting discounts and monitoring special offers

Key Results

Shortened Time to market
Time saved in data maintenance

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