Case Study: Nissan - Impression #1

Case Study: Streamlining Car Buying Journey

Nissan is known for producing popular vehicle models such as the Nissan Altima, Nissan Sentra, Nissan Rogue, and the Nissan Leaf, an electric car.

Nissan faced a challenge in facilitating car purchases during the pandemic. They partnered with Centric to create a digital solution that integrated financial services into their platform, simplifying decision-making for buyers. This innovative approach allowed customers to customize their vehicle preferences and assess loan eligibility, financing options, and insurance coverages online.

Logo: Nissan
Logo: Centric
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  • Nissan
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Customer Key Facts

6 154

Transforming Car Buying Amidst a Pandemic: Nissan's Financial Facilitation Challenge

The quintessential car purchase culminates in a financial transaction, predominantly facilitated by bank loans. Historically, this necessitated physical interactions, either at showrooms or bank branches. Amidst a pandemic, Nissan sought to bridge this gap, aiming to integrate financial facilitation within their digital platform, thereby simplifying decision-making for the potential buyer.

Revolutionizing Car Purchases: Centric's Digital Solution for Nissan

Centric, in synergy with Nissan, architected a state-of-the-art solution. This digital marvel not only allowed customers to tailor their vehicle preferences but also empowered them with financial autonomy. By integrating diverse APIs, from vehicle specifications to bank offerings, Centric crafted an experience where customers could assess loan eligibility, juxtapose financing options, and even discern insurance coverages, all while calculating potential monthly outlays.


Nissan's 11% Sales Surge Thanks to Innovative Digital Adaptation

Centric's ethos, deeply rooted in human-centric innovation, leveraged technology to craft transformative experiences. This digital reinvention, spanning 14 regions, not only streamlined Nissan's sales process but also defied global trends. Amidst a pandemic-induced global car sales slump of 10%, Nissan witnessed an 11% sales surge in the Middle East, a testament to the power of timely digital adaptation

Key Results

Increased conversion rate
Banks Integrated

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