Delightful Customer Engagement and Ample Marketing Opportunities
Northgate González Market is a leading supermarket chain headquartered in Anaheim, California.
They operate 41 high-volume stores and have a workforce of around 6000 associates. They provide the highest quality merchandise, fresh and prepared foods, and a high level of personal service to their customers. Northgate Market is proud to be among the ‘top 3 Hispanic supermarkets.’ Apart from the Grocery business, the Northgate group of companies also owns and operates ‘Prospera Gonzalez’ and ‘Northgate Gonzalez Real Estate.’
Past few years ago, they were contemplating various options to bring better consistency in their customer data in order to build higher customer engagement, better visibility across the company, and improve online presence—not just of their grocery business but also of their real-estate division.