Case Study: OSRAM GmbH - Impression #1

Case Study: Providing product information via QR code database

OSRAM, one of the world's leading lighting brands, has a firm foothold in the automotive sector, for which it manufactures and sells a wide range of innovative, high-performance lamps.

We have developed a QR code database which enables OSRAM to collect and store important product information digitally. The advantages: Reduction of complexity, savings on packaging - and a future-proof basis for cross-media product communication.

Logo: OSRAM GmbH
Logo: MDS
Pimcore Gold Partner
Customer
  • OSRAM GmbH
Solution Partner
Industry
Products Used
Visit website

Customer Key Facts

5
Mio. Euro Turnover
21.000
Employees
Challenge

Simplifying the management of product information on packaging

In the automotive sector, OSRAM sells a wide range of lamps for different applications worldwide: from headlights and indicators to lighting inside vehicles. Due to different legal requirements in different countries, the information architecture for the packaging of these lamps has become increasingly complex and extensive over time. In most cases, however, the space on the packaging remained the same. To remedy this situation, i.e. to simplify the process, save costs and gain space for design elements, mds was commissioned to find a solution for "outsourcing" the required legal information digitally via a QR code.
Read more Read less
Solution

QR code database as the basis for targeted product information

As a solution, we have developed a QR code database based on Pimcore. All relevant product information and the legal requirements of the individual markets (pictograms, texts, etc.) are collected in this database. A text database, which contains the current legal and marketing texts in all languages, and the customer's PIM and CRM system were connected via interfaces. The information is organized according to specific product families, each of which is assigned its own QR code that can then be printed on the packaging. All relevant assets can also be automatically enriched via a direct DAM interface. When the consumer scans the QR code, they are directed to a website. After selecting their country, they are immediately shown all relevant product information in their national language, sorted according to marketing-relevant information and legal information. Naturally, this also includes images of the product.
Read more Read less
Results

Simplified packaging strategy – QR technology saves time, space and costs

Thanks to the QR code, OSRAM saves a lot of time when creating packaging – and space that can be used for the design. At the same time, the accuracy of the data is always guaranteed as the database is automatically updated in a set rhythm. And much less packaging needs to be produced overall, as the QR code takes over the differentiation of the various markets. This has enabled OSRAM to reduce the number of artworks from over 1,500 per year to around 900, cutting its costs by over 60%. What's more, if there is a change in the labeling requirement, such as a new test seal for a particular market, it is now sufficient to make this change in the database without having to reprint a single package. And the Pimcore plus: because the database is based on Pimcore, it is open to any number of extensions. As in a modular system, further applications can be added on a modular basis as required.
Read more Read less

Key Results

↓
Shortened Time to market
↓
Time saved in data maintenance
60%
Reduced Packaging Production Costs
Visit website

Read more Pimcore success stories

Vespa

A configurator for Vespa Switzerland brings the beauty of the Italian lifestyle icon from the street to the screen. In the digital shopping experience, scooters with equipment and accessories can be put together online, in an intuitive and easy way.
Digital Commerce, PIM/MDM, DXP/CMS, Automotive & Vehicles

Setting up digital spare parts sales in the workshop context

18 locations, 7 brands - the NagelCarGroup is one of the largest German multi-brand dealerships in the car trade. It sells brands like Mercedes-Benz, Smart, Jaguar, Land Rover, Maserati, Volvo, and Volkswagen. Their wish: to digitally network the individual warehouses and to build a sales platform for spare parts. For this purpose, the NagelCarGroup today relies on Pimcore as PIM and DAM.
PIM/MDM, DAM, Automotive & Vehicles

Digitization of Automotive Brand by Pimcore and Magento

Harald A. Møller is Norway's largest car importer and stands for the import of Volkswagen, Audi, ŠKODA and now SEAT in Norway. SEAT is today Europe's fastest growing car brand.
PIM/MDM, Automotive & Vehicles

Focaccia Group

Focaccia Group is a leading company in the automotive sector, dedicated in particular to the creation of equipment for cars for people with disabilities, law enforcement vehicles and special vehicles.
PIM/MDM, DAM, Automotive & Vehicles

110 000+ businesses trust Pimcore. Discover our 550+ favorite success stories.

View all stories