International data management made easy

PALFINGER AG, headquartered in Austria, regularly sets quality standards within the industry with its technological know-how and expert staff. PALFINGER is the world market leader in loader cranes, marine cranes, wind cranes and container handling systems. The family-owned company was founded almost 90 years ago.

Loader cranes, access platforms or ailway systems: PALFINGER stands for the most innovative, reliable and economical lifting solutions worldwide. The lifting solutions are used in a wide range of applications and industries and regularly become the protagonists of success stories. In order to achieve top performance not only with their product portfolio but also in the online environment, PALFINGER relaunched its international website.

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Customer Key Facts

Bn. Euro Turnover
10 824

Data volumes as a challenge

PALFINGER operates in 32 countries worldwide and has production sites at 34 locations in Europe, the CIS countries, North and South America, and Asia. What does that mean? A large amount of company data needs to be entered and then, of course, translated. What already sounds like a lot of work when you read it is an enormous effort in practice. A challenge that urgently needed to be met and overcome.

A case for Pimcore

Pimcore's 70 product page templates have brought order to PALFINGER's data jungle. Thousands of products can now be easily aggregated, maintained, and distributed – including their dependencies, of course. This enormously simplifies the maintenance process on a national level, and thanks to the extension to up to 23 language trees, the translation process was optimized as well.

Intuitive, easy, flexible – from front to back(end)

The result is impressive. Both the frontend and the backend of the website have received a stunning upgrade. Thanks to responsive design, an optimally integrated dealer and service search, and the extensive job portal, users can find their way around with ease. Beyond that, the multi-client system also creates optimum conditions for the integration of future follow-up projects such as PALFINGER Marine. This once again shows that Pimcore, as a centralized solution, helps enterprises master major challenges such as the breaking down of data silos. More success stories are available on the blog – take a look and get inspired!

Key Results

Shortened Time to market
Reduced duplicate data
Decreased Product Returns

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