Case Study: PALFINGER - Impression #1

International data management made easy

The world market leader in loader cranes, marine cranes, wind cranes, and container handling systems. The family-owned company was founded almost 90 years ago.

Loader cranes, access platforms or ailway systems: PALFINGER stands for the most innovative, reliable and economical lifting solutions worldwide. The lifting solutions are used in a wide range of applications and industries and regularly become the protagonists of success stories. In order to achieve top performance not only with their product portfolio but also in the online environment, PALFINGER relaunched its international website.

Logo: Elements
Pimcore Strategic Partner
Solution Partner
Products Used
Visit website

Customer Key Facts

Bn. Euro Turnover
10 824

Data volumes as a challenge

PALFINGER operates in 32 countries worldwide and has production sites at 34 locations in Europe, the CIS countries, North and South America, and Asia. What does that mean? A large amount of company data needs to be entered and then, of course, translated. What already sounds like a lot of work when you read it is an enormous effort in practice. A challenge that urgently needed to be met and overcome.

A case for Pimcore

Pimcore's 70 product page templates have brought order to PALFINGER's data jungle. Thousands of products can now be easily aggregated, maintained, and distributed – including their dependencies, of course. This enormously simplifies the maintenance process on a national level, and thanks to the extension to up to 23 language trees, the translation process was optimized as well.


Intuitive, easy, flexible – from front to back(end)

The result is impressive. Both the frontend and the backend of the website have received a stunning upgrade. Thanks to responsive design, an optimally integrated dealer and service search, and the extensive job portal, users can find their way around with ease. Beyond that, the multi-client system also creates optimum conditions for the integration of future follow-up projects such as PALFINGER Marine. This once again shows that open source Pimcore platform, as a centralized solution, helps enterprises master major challenges such as the breaking down of data silos. More success stories are available on the blog – take a look and get inspired!

Key Results

Shortened Time to market
Reduced duplicate data
Decreased Product Returns

Read more Pimcore success stories

Stanley Black & Decker

The French subsidiary of the #1 tooling company in the world, established in 1961, operates through major brands like Stanley, DeWalt, Black & Decker, and Facom for which it created a single point of truth for product data.
PIM/MDM, DAM, Manufacturing


Austrian bike manufacturer Simplon produces customized premium bicycles. What began in 1930 as a specialist bicycle shop is now a best-practice example for the production of innovative high-end bikes.
DXP/CMS, PIM/MDM, Digital Commerce, DAM, Manufacturing


Pollmann is a manufacturer of high-quality metal fittings made out of steel, stainless steel, and aluminum. An essential sales tool is the full-featured product catalog which is automatically created with Web-To-Print.
DXP/CMS, PIM/MDM, Manufacturing

Online assistant increases B2B leads for HVAC manufacturing company

Heatpex is a manufacturer of top quality and innovative ventilation and recuperation systems for family houses as well as top quality installation systems for a wide range of applications in the heating, industrial and house installations.
PIM/MDM, Digital Commerce, DXP/CMS, CDP, Manufacturing

110 000+ businesses trust Pimcore. Discover our 550+ favorite success stories.