Case Study: Polbruk - Impression #1

A trusted source of product information for the market leader

Polbruk is the largest manufacturer of concrete materials for surface arrangement on the Polish market. The company is part of the concern CRH - the leading building materials business in the world.

The implemented PIM system, next to the ERP system, has become the main place for collecting product information and digital resources. It facilitates the work of the Marketing, Design, and R&D Departments with a possible extension to other departments and Business Partners. On the basis of PIM, a digital product catalog and a new website were built, which provides the most up-to-date information and an effective tool for product promotion.

Logo: Polbruk
Logo: LemonMind
Pimcore Platinum Partner
Customer
  • Polbruk
Solution Partner
Industry
Products Used
Visit website

Customer Key Facts

700
Employees
400
Products
Challenge

Managing the growing volume of product materials

The main place for storing product information in the organization was the ERP system. It collects technical and sales data in a structured way, which is supplemented at each stage of the product life cycle. As the number of products and digital materials such as images, videos, technical documentation, instructions, etc. used for their promotion and sale grew, so did the need to create a tool for their effective management. The main goal of the marketing department was to reduce the time of publishing up-to-date product and promotional data and materials. Polbruk was looking for a tool that would give access to always-updated materials within the company and would be a source of these materials for the newly-created website.
Read more Read less
Solution

Pimcore as a key element in the digital transformation process

As a major part of the process, we implemented the Pimcore system, which includes PIM, DAM, MDM, CMS, CDM and Marketing Automation modules. A key component of the new system for Polbruk is PIM, which covers all product models [including product marketing representation and exact product variants] across attributes, ERP data and end carriers. All SKUs from the customer's ERP system were transferred to the PIM system. The product data was augmented with additional material such as images, videos, technical documents, which were transferred from many different data sources. Thus, Pimcore became the main repository of product materials necessary for the marketing department to present to customers. Equally important part of the project was implementation of a new website corresponding to corporate identity and branding guidelines. The website is based on Pimcore CMS system, which was appreciated by Polbruk employees as intuitive and having wide possibilities of content presentation.
Read more Read less
Case Study: Polbruk-Impression #4.1
Case Study: Polbruk-Impression #4.2
Case Study: Polbruk-Impression #4.3
Case Study: Polbruk-Impression #4.4
Case Study: Polbruk-Impression #4.5
Case Study: Polbruk-Impression #4.6
Case Study: Jakub Kwiatkowski, Project Manager
"As a result of implementing Pimcore, both Polbruk's employees and its customers receive up-to-date product information faster. We have reduced the time it takes for the company to reach the market with product information."
Jakub Kwiatkowski, Project Manager
Results

A trusted source of product information

As a result of implementing and operating the Pimcore system, the main effect is providing the company with a comprehensive tool that delivers the most up-to-date information about offered products and services, media and technical documentation. The implemented system shortens the time and costs of work related to the creation, publication and maintenance of product data. Development of an online product catalog has a positive impact on the Polbruk brand and marketing communication. The implemented system has gained interest and positive opinion among the company's employees. Brand promotion activities are also supported by the high potential of the new system. The system is continuously developed e.g. with marketing automation and web-to-print functionalities.
Read more Read less

Key Results

27
Documents
3K
Media Assets
11K
Data Objects
Visit website

Read more Pimcore success stories

Stanley Black & Decker

The French subsidiary of the #1 tooling company in the world, established in 1961, operates through major brands like Stanley, DeWalt, Black & Decker, and Facom for which it created a single point of truth for product data.
PIM/MDM, DAM, Manufacturing

Simplon

Austrian bike manufacturer Simplon produces customized premium bicycles. What began in 1930 as a specialist bicycle shop is now a best-practice example for the production of innovative high-end bikes.
DXP/CMS, PIM/MDM, Digital Commerce, DAM, Manufacturing

Pollmann

Pollmann is a manufacturer of high-quality metal fittings made out of steel, stainless steel, and aluminum. An essential sales tool is the full-featured product catalog which is automatically created with Web-To-Print.
DXP/CMS, PIM/MDM, Manufacturing

Online assistant increases B2B leads for HVAC manufacturing company

Heatpex is a manufacturer of top quality and innovative ventilation and recuperation systems for family houses as well as top quality installation systems for a wide range of applications in the heating, industrial and house installations.
PIM/MDM, Digital Commerce, DXP/CMS, CDP, Manufacturing

110 000+ businesses trust Pimcore. Discover our 550+ favorite success stories.

View all stories