A trusted source of product information for the market leader
Polbruk is the largest manufacturer of concrete materials for surface arrangement on the Polish market. The company is part of the concern CRH - the leading building materials business in the world.
The implemented PIM system, next to the ERP system, has become the main place for collecting product information and digital resources. It facilitates the work of the Marketing, Design, and R&D Departments with a possible extension to other departments and Business Partners. On the basis of PIM, a digital product catalog and a new website were built, which provides the most up-to-date information and an effective tool for product promotion.