Case Study

Rbd make sure customers find their needle in the haystack

Rbd is a complete supplier of automotive spare parts, such as brake parts, wheel bearings and CV joints. Customers are workshops located all over Sweden. The rbd web site has a state-of-the-art integr…

Automotive & Vehicles PIM/MDM DAM Data Centralization EMEA Sweden

Challenge

Challenge Creating a PIM based multilingual site with ERP and TechDoc integration Rbd underwent a major rebranding process, that aimed at improving customer service and increasing online sales. Handling the vast amount of product information for around 35000 spare parts was time and money consuming …

Solution

Solution Introducing Pimcore for structure of product information and handling Pimcore was an obvious choice for handling the vast amount of product information that rbd handles every day. An Open source Pimcore PIM system was set up and integrated with TecDoc, a database containing millions of auto…

Results

Results Getting it just right Pimcore has provided a great framework for the vast amounts of product data that rbd handles in their systems. Information is structured and organized in a way that facilitates internal processes and, above all, makes sure that the information provided to customers is c…

Customer Key Facts

2.1

Mio. Euro Turnover

3

Locations

35.000

Products

1

Countries

Challenge

Creating a PIM based multilingual site with ERP and TechDoc integration

Rbd underwent a major rebranding process, that aimed at improving customer service and increasing online sales. Handling the vast amount of product information for around 35000 spare parts was time and money consuming and Rbd needed a more effective way of working. Rbd also wanted to minimize manual handling, thus reducing the risk of wrong orders.

RBD car parts webshop on laptop with registration plate search and auto parts category images

"Pimcore proved to be flexible and it was easy to adjust the system to our particular needs. We work with vast amounts of product information and data. Pimcore helps us organize the information in a clear and manageable way, saving us a lot of time and manual work."

Mattias Danewid

Sales manager

Solution

Introducing Pimcore for structure of product information and handling

Pimcore was an obvious choice for handling the vast amount of product information that rbd handles every day. An Open source Pimcore PIM system was set up and integrated with TecDoc, a database containing millions of automotive spare parts. An integration with BisNode, another database with automotive license plates from the Swedish car registry was also created. Lastly, a connceton to rbd's ERP system was set up, and all was integrated with rbd's web store using Magento e-commerce.

Pimcore backend showing RBD article criteria data with TecDoc attributes in a structured grid

"This has been a very rewarding project for us. Rbd now serves their customers using a state-of-the-art solution that handles vast amounts of data and includes several systems integrations. Contributing to our customers’ success is our company goal and Pimcore has indeed helped us reach our target here."

Damon Tahmasebian

Project leader, Caupo AB

Results

Getting it just right

Pimcore has provided a great framework for the vast amounts of product data that rbd handles in their systems. Information is structured and organized in a way that facilitates internal processes and, above all, makes sure that the information provided to customers is correct and up to date.

Pimcore backend displaying RBD product with TecDoc supplier mapping and ecommerce channel status

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Rbd make sure customers find their needle in the haystack

Customer Key Facts

2.1

3

35.000