Case Study: Updated website enhances marketing capabilities for life sciences company
Repligen is a life sciences company that specializes in bioprocessing. It provides high-value products and flexible solutions to support the production of biologic drugs.
Repligen depends on its website to drive lead generation and sales. To support the company’s evolving marketing and site traffic needs, HDMZ was tasked with rebuilding its website in a way that would enable integration with marketing tools, improve data management capabilities and provide a flexible framework to integrate newly launched products or acquired companies and brands.