Repligen
Repligen is a life sciences company that specializes in bioprocessing. It provides high-value products and flexible solutions to support the production of biologic drugs.
Repligen depends on its website to drive lead generation and sales. To support the company’s evolving marketing and site traffic needs, HDMZ was tasked with rebuilding its website in a way that would enable integration with marketing tools, improve data management capabilities and provide a flexible framework to integrate newly launched products or acquired companies and brands.
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Repligen needed HDMZ to build a site structure with the capacity to handle spikes in site traffic, the ability to integrate with online platforms, and the means to support a large and changing product catalog. Ultimately, HDMZ’s challenge was to better enable the website to facilitate and support the company’s growing marketing initiatives, which necessitated a high level of technical performance.
HDMZ used Pimcore’s open-source master data management software to enhance the site’s functionality as a marketing application. The use of product information management and digital asset management allowed every product page to be tied to a data object, turning it into a data-driven application. This enabled the site to be built around Repligen’s products, creating rational navigation and context-appropriate relationships. To improve the user experience and the discovery of product information, files and documents, HDMZ deployed an integrated implementation of ElasticSearch, leaning on Pimcore’s tagging system. This allows users to quickly and reliably navigate through multiple sections of related material with minimal friction. HDMZ also built a single sign-on system on top of the customer data platform, so that the site could integrate with other platforms — notably Pardot and SalesForce — for marketing purposes.
HDMZ delivered a new website oriented toward supporting lead generation and successful sales, with a modern design to maximize the user experience. The enhancement of site functionality and integration with other platforms facilitated Repligen’s marketing efforts at a higher level than had previously been possible. This new, updated site provides the needed support for Repligen’s extensive product catalog.
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