Rosenbauer International AG
The relaunch modernizes the digital brand presence of the world’s leading manufacturer of firefighting technology and translates its spirit of innovation and pioneering into a digital experience. The main focus was on unifying the system landscape, migrating to Pimcore as the central CMS, and optimizing structure and content for international markets. The result is a high-performance, scalable platform with a modern user experience.
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The project required bringing together a complex, internationally oriented content landscape with multiple systems and varying market requirements. How can different product portfolios and country-specific content be presented in a way that feels both unified and customized? The goal was to embed localized content consistently within a global structure while creating a clearer, more intuitive navigation and user flow. In addition, the task was to eliminate individual and isolated solutions and rebuild rosenbauer.com on a clean, future-proof system foundation.
"The project required bringing together a complex, internationally oriented content landscape with multiple systems and varying market requirements. How can different product portfolios and country-specific content be presented in a way that feels both unified and customized? The goal was to embed localized content consistently within a global structure while creating a clearer, more intuitive navigation and user flow. In addition, the task was to eliminate individual and isolated solutions and rebuild rosenbauer.com on a clean, future-proof system foundation."
Jürgen Eppinger | Rosenbauer International AG
Head of Digital Marketing
Time to Market
Time saved in data maintenance
Website Traffic
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