Case Study

A global system for an international brand presence.

Manufacturing DXP/CMS PIM/MDM DAM Website Relaunch Data Centralization

Overview

The relaunch modernizes the digital brand presence of the world’s leading manufacturer of firefighting technology and translates its spirit of innovation and pioneering into a digital experience. The main focus was on unifying the system landscape, migrating to Pimcore as the central CMS, and optimizing structure and content for international markets. The result is a high-performance, scalable platform with a modern user experience.

Customer Key Facts

160

years in operation

11 %

global market share in fire-fighting vehicles

160

160 distribution partners worldwide

Challenge

Uniting global diversity – a clear structure for international markets

The project required bringing together a complex, internationally oriented content landscape with multiple systems and varying market requirements. How can different product portfolios and country-specific content be presented in a way that feels both unified and customized? The goal was to embed localized content consistently within a global structure while creating a clearer, more intuitive navigation and user flow. In addition, the task was to eliminate individual and isolated solutions and rebuild rosenbauer.com on a clean, future-proof system foundation.

Pimcore Data Objects editor showing regional country group and language hierarchy for global website

"The project required bringing together a complex, internationally oriented content landscape with multiple systems and varying market requirements. How can different product portfolios and country-specific content be presented in a way that feels both unified and customized? The goal was to embed localized content consistently within a global structure while creating a clearer, more intuitive navigation and user flow. In addition, the task was to eliminate individual and isolated solutions and rebuild rosenbauer.com on a clean, future-proof system foundation."

Jürgen Eppinger | Rosenbauer International AG

Head of Digital Marketing

Solution

Regionalization with structure – technical strength meets clarity

The new platform enables precise regionalization at the data-object level: content can be managed and delivered specifically for each country without compromising overall consistency. Newly developed interfaces to SharePoint and Engage were seamlessly integrated, ensuring a long-term, stable system architecture. Thanks to a clear concept and well-structured information logic, a multitude of isolated solutions evolved into one efficient system with an intuitive user experience and strong performance.

Rosenbauer website region and language selector modal showing global market options by country

Results

A global brand made local – a digital experience with relevance

The new Rosenbauer platform reflects the brand’s global presence while combining international strength with local relevance. Content can be flexibly adapted to the linguistic, cultural, and visual requirements of each market – all while maintaining a consistent brand identity. With regional homepages, customizable navigation, and a clear content structure, Rosenbauer’s international character is now seamlessly brought to life within one unified system.

Tablet showing data flow from Google Sheets product entry into a Pimcore PXM system diagram

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A global system for an international brand presence.

Customer Key Facts

160

11 %