Case Study: Rügenwalder Mühle - Impression #1

Case Study: How to make the nutrition of the future a digital experience

Rügenwalder Mühle is one of the best-known German food producers and the market leader among the producers of vegetarian and vegan meat substitute products.

The website relaunch marks a milestone in the digital transformation of the Rügenwalder Mühle. The state-of-the-art platform not only offers an extensive range of recipes and products, but also promotes a conscious and sustainable lifestyle. With Pimcore as the central DXP, an innovative website was created that can also flexibly integrate future developments in the food market.

Logo: Rügenwalder Mühle
Logo: Elbkapitäne
Pimcore Platinum Partner
  • Rügenwalder Mühle
Solution Partner
Products Used
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Customer Key Facts

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Translation of the communication strategy

A particular challenge was the digital translation of the communication strategy: The aim was to break up the different product worlds such as vegetarian, vegan and meat, and to create a platform that is attractive to all target groups. In addition, the focus was on the sustainability of the digital solution: the introduction of a scalable digital experience platform that the customer can rely on in the long term.

Case Study: Steffen Zeller, CMO, Rügenwalder Mühle
"As a pioneer in the food industry, we are constantly developing. We are therefore very pleased that we can now present our product philosophy even better with our new website. "
Steffen Zeller, CMO, Rügenwalder Mühle

From Product Experience to Point of Sale

With the new Pimcore platform, users now have the opportunity to experience the Rügenwalder Mühle product range digitally. The right filters quickly lead users to the products they want. In addition to extensive product information, users will also find numerous recipe ideas for Rügenwalder Mühle products here. The close link to the point of sale takes place in the retailer search based on daily availability at the product level.

Case Study: Kevin Cruel, CTO & Co-Founder, elbkapitäne
"The complexity in B2C markets is constantly increasing. Therefore, websites have to take on the role of brand hubs all the more. The newly created DXP enables Rügenwalder Mühle to have maximum consistency in its communication across all channels."
Kevin Cruel, CTO & Co-Founder, elbkapitäne

It Tastes Best When Everyone Enjoys It

The new website is the shared vision of a future of nutrition that can be experienced digitally. The new strategic and communicative brand platform under the claim "It tastes best when everyone enjoys it" is the result of intensive work and an in-depth examination of the needs of the target groups. Instead of a conflict between vegan, vegetarian and meat, the focus was on enjoyment, enjoying good nutrition and tolerance for different nutritional preferences.

Key Results

Months From Idea to Go-Live

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