Case Study: How to make the nutrition of the future a digital experience
Rügenwalder Mühle is one of the best-known German food producers and the market leader among the producers of vegetarian and vegan meat substitute products.
The website relaunch marks a milestone in the digital transformation of the Rügenwalder Mühle. The state-of-the-art platform not only offers an extensive range of recipes and products, but also promotes a conscious and sustainable lifestyle. With Pimcore as the central DXP, an innovative website was created that can also flexibly integrate future developments in the food market.
Customer Key Facts
Translation of the communication strategy
A particular challenge was the digital translation of the communication strategy: The aim was to break up the different product worlds such as vegetarian, vegan and meat, and to create a platform that is attractive to all target groups. In addition, the focus was on the sustainability of the digital solution: the introduction of a scalable digital experience platform that the customer can rely on in the long term.
From Product Experience to Point of Sale
With the new Pimcore platform, users now have the opportunity to experience the Rügenwalder Mühle product range digitally. The right filters quickly lead users to the products they want. In addition to extensive product information, users will also find numerous recipe ideas for Rügenwalder Mühle products here. The close link to the point of sale takes place in the retailer search based on daily availability at the product level.