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Saame was struggling to shift from an engineering-driven culture towards a global brand marketing onboarding process. The goal was to allow all teams to work from a consistent global framework (PIMCORE) to ensuring consistent content across different regions and languages.
A key constraint was achieving this organizational transformation without a significant increase to the existing marketing budget, requiring efficient more automated processes to generate datasheets & catalogs as well as a multi language web presence.
By implementing PIMCORE as it's central Product Information Management System, Saame established a single source of truth accross all departments.
Marketing now efficiently enriches technical engineering data with compelling brand stories and localized digital assets for over 22 countries.
This foundation allows sales, e-commerce teams as well as partners to automatically pull from this single product & digital asset library, delivering product content across every customer touchpoint, from websites to distributor portals."
The Kendo Dealer Portal serves as the central application empowering KENDOs global dealer network. It provides channel partners with immediate, self-service access to the complete ecosystem of approved marketing resources.
This includes rich product information, high-resolution assets, and ready-to-deploy campaign material. By centralizing these essential tools, the portal enables partners to efficiently build their own localized websites, execute synchronized marketing campaigns, and drive sales.
This self-sufficiency is fundamental to scaling Kendo's channel business effectively and maintaining brand consistency across diverse international markets, ensuring every partner has the resources needed to succeed.
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