Case Study: Digital Topic Leadership in Mixed Drinks

For Krombacher, we created a digital experience platform with Pimcore which unites data from their numerous beverage brands under one "roof" and enables central maintenance in one data pool (aka a single point of truth). As part of this project, we also implemented a relaunch of the Schweppes brand website and an associated database with nearly 1,300 recipes for cocktails and mixed drinks. The move was to be completed in just two months, with content and data migrated smoothly to the new system. The move also had to avoid jeopardizing the site's outstanding Google ranking. Several tens of thousands of users from organic traffic reach Schweppes' cocktail recipes every month. Naturally, we wanted to continue achieving these great results in the future, as Schweppes intends to further expand its digital market leadership in the area of mixed drinks and is laying the foundation for this by relaunching their recipe database.