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Case Study

Suffel Expanded Their Existing System Using Pimcore

SUFFEL is Linde Material Handling's largest authorized dealer. But as experts in intralogistics and hydraulics, they offer tailor-made, holistic solutions for all areas of logistics, ranging from occu…

Retail DXP/CMS PIM/MDM Website Relaunch Data Centralization DACH
+40
Website Leads Increase
30%
Increased time on page
Challenge
Challenge Brand relaunch - Suffel presents itself in a new design Growing amounts of data are a challenge for many companies - even for Suffel. There are a wide variety of data sources as well as data statuses, which in turn can only be viewed by certain specialist departments. The aim is to create …
Solution
Solution Pimcore is the right choice After analyzing the requirements and complex product structures as well as the desired functional scope of the future system, the choice fell on Pimcore. With Pimcore it is possible to implement and map the given business requirements of Suffel Fördertechnik GmbH…
Results
Results By using Pimcore, the existing system can be expanded in the future according to individual requirements New external presentation through a new modern design. Data objects can now be maintained, serviced and managed more easily by the customer. End customers can find out more quickly and ex…
Customer
Suffel Fördertechnik
Industry
Products Used
DXP/CMS, PIM/MDM
Solution Partner
Lifestyle Webconsulting

Customer Key Facts

10.000

Customers

750

Employees

28.000

Products

Challenge

Brand relaunch - Suffel presents itself in a new design

Growing amounts of data are a challenge for many companies - even for Suffel. There are a wide variety of data sources as well as data statuses, which in turn can only be viewed by certain specialist departments. The aim is to create structured data storage by defining data sovereignty. The challenge is to prepare the data so that it can be used for multiple purposes. Accordingly, these should be general and well structured so that they are not only suitable for the website (CMS), but also for future use cases.

Suffel Fordertechnik website on a laptop featuring a forklift training hero with safety expertise messaging

"With Lifestyle Webconsulting GmbH, we have a regional partner who supports us in our digital projects on an equal footing and offers us holistic and future-oriented solutions."

Marina Ott

Head of Marketing, Suffel Fördertechnik

Suffel Expanded Their Existing System Using Pimcore

Solution

Pimcore is the right choice

After analyzing the requirements and complex product structures as well as the desired functional scope of the future system, the choice fell on Pimcore.

With Pimcore it is possible to implement and map the given business requirements of Suffel Fördertechnik GmbH. Pimcore was initially used as a content management system (CMS) and a product information management system (PIM).

As an open-source PIM system, Pimcore serves to manage the extensive and complex product structures of our customers in the field of forklifts and much more. capture, translate and manage. With the help of an intuitive user interface, data objects such as products, manufacturers, categories or product series can be easily and flexibly maintained, edited and played out via the CMS.

On the basis of customer-specific requirements and the screen design of SchleeGleixner GmbH, we have set up an extensive content management system and developed and designed it according to customer requirements. The Pimcore CMS function offers the possibility to integrate the numerous developed content modules so that the customer Suffel can design his new site flexibly, intuitively and creatively. In addition to pure text and image content, the modules can also be automatically filled with existing data objects and played out.

Pimcore backend on a laptop showing a forklift product with technical specifications and attribute fields

"Suffel was a successful project in all its facets. The cooperation with everyone involved was characterized by professionalism, determination and sympathy. We are completely convinced that the result will offer Suffel the desired added value."

Suffel Expanded Their Existing System Using Pimcore
Peter Tomolik

Project Manager, LifeStyle Webconsulting

Results

By using Pimcore, the existing system can be expanded in the future according to individual requirements

New external presentation through a new modern design. Data objects can now be maintained, serviced and managed more easily by the customer. End customers can find out more quickly and extensively about the corresponding product range of new equipment, used forklifts and rental equipment.

Possible future scenarios:

  1. Creation of customized content pages.
  2. Creation/generation of a product catalog based on the existing product data.
  3. Creation of newsletters/e-mail communication with customer-specific content.
  4. Extension of the system to an online shop and much more.
Suffel website on a laptop showing a forklift product category overview with six vehicle types

Key Results

+40

Website Leads Increase

30%

Increased time on page

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