Case Study: A Steel Bike With a Design Award - Asioso Sets up Store for Prestigious Thyssenkrupp Steelworks Bike Project
steelworks from thyssenkrupp builds innovative bicycles with an innovative steel bicycle frame. Manufactured using state-of-the-art production processes, the patented inbike® technology. thyssenkrupp itself has been producing steel for more than 200 years and now has around 27,000 employees working for this division.
asioso supports thyssenkrupp Steel in building their online store for their prestige project steelworks bicycles. The project was implemented with the open source Pimcore solution. asioso accordingly set up Pimcore and the store itself and implemented the existing design.
Customer Key Facts
Configuration options of the bike
Implementation with Pimcore
The prestigious steelworks project from thyssenkrupp was implemented with Pimcore. The open source software contains an in-house e-commerce module. This enables the integration of a store with purchase process and payment processing. The payment module for Pimcore, which was already developed by asioso in advance and with which Payone can be easily integrated, was also used for this website. Since Pimcore is among other things also a PIM, there is the possibility to centralize all product data and feed it into other systems - even headless. The website exists in German and English to pick up a wide target group. To promote the store, a newsletter function was implemented via Zoho.
Benefits for thyssenkrupp steelworks
The steelworks team at thyssenkrupp is able to fill the shop itself and expand it with new products, for example. This results in easier content maintenance and the playout of news. In addition, the steelworks team now has the option of playing out personalized content and personalizing products. Through the newsletter function in Zoho, the newsletters can be designed, sent, and analyzed. E-commerce tracking is integrated via Google Analytics to enable later data-based conversion optimization. A responsive website was created with the integration of vouchers and discount functions.