Case Study: thyssenkrupp Steel Europe AG - Impression #1

Case Study: A Steel Bike With a Design Award - Asioso Sets up Store for Prestigious Thyssenkrupp Steelworks Bike Project

steelworks from thyssenkrupp builds innovative bicycles with an innovative steel bicycle frame. Manufactured using state-of-the-art production processes, the patented inbike® technology. thyssenkrupp itself has been producing steel for more than 200 years and now has around 27,000 employees working for this division.

asioso supports thyssenkrupp Steel in building their online store for their prestige project steelworks bicycles. The project was implemented with the open source Pimcore solution. asioso accordingly set up Pimcore and the store itself and implemented the existing design.

Logo: thyssenkrupp Steel Europe AG
Logo: Asioso
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  • thyssenkrupp Steel Europe AG
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Customer Key Facts

Mio. Euro Turnover
Mio. Tons of Manufactured Steel per Year

Configuration options of the bike

On the one hand, the presentation of the various configuration options of the bikes proved to be a challenge. These configuration options were to be presented in a user-friendly way. Through product personalization, the customer should be able to select details - such as the fork of the bike - and adapt them to his wishes. The entire configurator had to be programmed by hand. The 360° display of the bike was also a challenge, as it changes depending on the selected configuration.
"We got to know a perfect asioso team, where the individual cogs in the gear mesh optimally. Our goal, based on the listed tasks, milestones and responsibilities, was achieved without restriction. We have always experienced the cooperation as positive and constructive in every case."
Patrick Degner, Regional Business Developm./Head of Sales & Marketing

Implementation with Pimcore

The prestigious steelworks project from thyssenkrupp was implemented with Pimcore. The open source software contains an in-house e-commerce module. This enables the integration of a store with purchase process and payment processing. The payment module for Pimcore, which was already developed by asioso in advance and with which Payone can be easily integrated, was also used for this website. Since Pimcore is among other things also a PIM, there is the possibility to centralize all product data and feed it into other systems - even headless. The website exists in German and English to pick up a wide target group. To promote the store, a newsletter function was implemented via Zoho.

Case Study: Goran Stefanovic, Partner and COO
"In only 3 months we managed to get this prestigious project up and running. We are particularly proud of the presentation of the various configuration options of the bikes, as these should be presented in a user-friendly way. The customer should have the possibility to choose details by product personalization."
Goran Stefanovic, Partner and COO

Benefits for thyssenkrupp steelworks

The steelworks team at thyssenkrupp is able to fill the shop itself and expand it with new products, for example. This results in easier content maintenance and the playout of news. In addition, the steelworks team now has the option of playing out personalized content and personalizing products. Through the newsletter function in Zoho, the newsletters can be designed, sent, and analyzed. E-commerce tracking is integrated via Google Analytics to enable later data-based conversion optimization. A responsive website was created with the integration of vouchers and discount functions.

Key Results

Decreased Product Returns
Reduced Bounce Rate

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