HVAC giant Bösch improves sales & ordering with Pimcore

Challenge

Overcoming inefficiency and modernizing sales processes

Bösch faced multiple challenges, including a disorganized data maintenance system, an outdated ordering process reliant on fax and phone, and the cumbersome task of manually creating an 860-page product catalog. Plus: Configuring HVAC systems was complex and required the assistance of Bösch’s internal product managers. Hence, they aimed to develop a search tool enabling plumbers to input product details to generate all necessary system parts.

With 16,000 products and 3,000 complex systems to manage, the company urgently needed a solution to streamline data consolidation, modernize their B2B marketplace, and automate catalog production. Salzburg-based digital agency elements recommended Pimcore to address these challenges.

Results

Efficiency gains and sales growth

The implementation of Pimcore’s solutions led to an 80 % reduction in time managing product data, allowing Bösch to focus on strategic business initiatives. The new B2B ordering system resulted in a 21 % increase in company sales. The system finder feature improved sales efficiency for complex systems by 32 %. And the automated catalog production process reduced the time needed from 180 man days to a fraction – a whopping 92 % improvement in efficiency.