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Case Study:

HVAC giant Bösch improves sales & ordering with Pimcore

Customer

Walter Bösch GmbH & Co KG

Founded in 1932 in Lustenau, Walter Bösch’s company has grown into a key player in the HVAC sector in Austria. Today, Bösch employs close to 700 people and sells 16,000+ products. 

The company tackled its operational inefficiencies head-on by implementing Pimcore’s Product Information Management (PIM)/Master Data Management (MDM) platform. This move addressed their scattered data maintenance system, outdated ordering processes, and labor-intensive product catalog production. The result was a significant leap in productivity and sales efficiency.

Customer Key Facts

600+

Employees

16,000

Products

109.3

m. Euro turnover (in 2021)

HVAC giant Bösch improves sales & ordering with Pimcore

Challenge

Overcoming inefficiency and modernizing sales processes

Bösch faced multiple challenges, including a disorganized data maintenance system, an outdated ordering process reliant on fax and phone, and the cumbersome task of manually creating an 860-page product catalog. Plus: Configuring HVAC systems was complex and required the assistance of Bösch’s internal product managers. Hence, they aimed to develop a search tool enabling plumbers to input product details to generate all necessary system parts.

With 16,000 products and 3,000 complex systems to manage, the company urgently needed a solution to streamline data consolidation, modernize their B2B marketplace, and automate catalog production. Salzburg-based digital agency elements recommended Pimcore to address these challenges.

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HVAC giant Bösch improves sales & ordering with Pimcore

Solution

Pimcore’s comprehensive digital platform

Pimcore’s integrated PIM/MDM platform centralized Bösch’s product data, enabling efficient management and access. A multi-tenant B2B marketplace and extranet connected to four ERP systems were developed, modernizing the ordering process. 

Additionally, a robust system finder was created to help plumbers configure heating and cooling systems effortlessly. For catalog production, Pimcore’s web-to-print feature automated the creation of Bösch’s extensive product catalog, significantly reducing manual tasks and production time.

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HVAC giant Bösch improves sales & ordering with Pimcore

Results

Efficiency gains and sales growth

The implementation of Pimcore’s solutions led to an 80 % reduction in time managing product data, allowing Bösch to focus on strategic business initiatives. The new B2B ordering system resulted in a 21 % increase in company sales. The system finder feature improved sales efficiency for complex systems by 32 %. And the automated catalog production process reduced the time needed from 180 man days to a fraction – a whopping 92 % improvement in efficiency.

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Key Results

80 %

time reduction in data management

21 %

increase in total sales

92 %

reduction in catalog production time

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