Customer Experience (CX)

Customer experience is now a competitive factor on par with product and price quality. Customers no longer compare only within an industry but against the best CX they know, often from completely different industries. Anyone who has experienced the Amazon standard no longer tolerates 48-hour delivery in apparel.

Operationally, CX is a data problem. If the webshop shows one product image and the marketplace another, the app shows different prices than the store, and the service center cannot see webshop order history, the brand experience falls apart. CX initiatives often fail not on concept or design but on data fragmentation in the backend.

Pimcore delivers the data foundation on which CX is built. PIM, DAM, and MDM in one integrated platform produce consistent content, images, and master data across every channel. PXM and personalization functions enable contextual optimizations, without every CX initiative starting with a data cleanup project.