How To Create a Good Product Experience
1. Create and deliver Consistent and Personable Product Information
Product information should be consistent across all channels, both online and offline. This means that the same product information should be provided to customers, whether they are viewing your website, speaking to customer service, or reading a printed brochure. In addition to being consistent, product information should also be concise and easy to understand. Customers should be able to find the information they need without feeling overwhelmed quickly. Finally, product information should be delivered in a friendly and personable manner. This will help build trust with customers and ensure that they have a positive experience with your brand.
- Provide rich, consistent, up-to-date data across all touchpoints and channels.
- Make product data as complete as possible.
- Personalize your data for maximum effectiveness and visibility.
Also read- Manage Personalized Experiences with Pimcore PIM
2. Visualize the Customer Journey
Any successful business understands the importance of providing a great customer experience. But what does that entail? One helpful way to think about it is the customer journey. It is the path a customer takes from initial awareness of your product all the way through to purchase and (hopefully) loyal advocacy. By visualizing the customer journey, you can better understand where there might be opportunities or pain issues that need to be addressed.
Of course, every customer is different, so there is no single customer journey that will apply to everyone. But there are some typical stages that most journeys will go through, including awareness, interest, evaluation, and purchase. By understanding how your customers move through each stage, you can start identifying areas where you can improve the experience. For example, do they need more information at the awareness stage? Are they getting confused or frustrated during the evaluation stage? Answering these questions can help you make adjustments that will result in a better overall experience for your customers.
Also read- How a PIM Platform Can Solve Next-Gen Customer Experience Challenges in Digital Commerce
3. Digital Experiences as Collective Memory
Digital experiences are the result of a collective effort. Therefore, we must bring together the right mix of skills and knowledge to deliver them successfully. This includes designers, developers, content creators, and product managers. Each team member brings a unique perspective to the table and their skills and knowledge to the project. All of these team members need to work together to create a digital experience that is both useful and engaging. Without all these team members working together, it would be impossible to deliver a successful digital experience.
Thankfully, many tools and technologies help us to collaborate effectively. For example, project management tools enable us to track progress and keep everyone on the same page. Version control systems allow us to manage changes and ensure that everyone is working with the most up-to-date version of the project. And collaboration tools help us to share ideas and work together in real time. Using these tools, we can ensure that everyone can contribute their skills and knowledge to the project and that we are delivering the best digital experience for our users.
4. Personalize to Make Shopping Moments Meaningful
Retailers have traditionally viewed personalization as something primarily to help them with tasks such as targeting customers better. However, with the rise of big data, organizations must increasingly prioritize using data to improve the personalized shopper experience. This personalization of the shopper's experience will, in turn, lead to increased monetization. Big data allows organizations to gather large amounts of information on their customers.
Using this data, organizations can apply context, data, and information about individual customers in real-time to meet their personalized marketing, sales, digital commerce, and customer service preferences. As a result, organizations can increase customer loyalty and satisfaction by making shopping moments more significant. In turn, this will lead to increased sales and revenue. Therefore, organizations need to view personalization not just as a way to improve the experience but also as a way to make every shopping moment more enjoyable and meaningful.
5. Unified Retail Commerce
Unified Retail Commerce (URC) is a customer-centric business strategy in which retailers offer customers a consistent and seamless shopping experience across all channels, including physical stores, eCommerce websites, and mobile apps. Unified Retail Commerce requires retailers to have a robust omnichannel platform that provides a single view of the customer and inventory and the ability to place orders and track shipments regardless of how or where the customer initiates the purchase. While many retailers have been slow to adopt URC, those are reaping the benefits of increased sales, higher customer satisfaction, and improved operational efficiencies.
In today's competitive retail landscape, any advantage that can be gained by implementing Unified Retail Commerce should be considered. By offering their customers a unified experience, retailers can stay ahead of the curve and keep their customers returning for more.
6. Keep Optimizing Product Content
Optimizing product content helps create a better customer experience, leading to increased sales and customer loyalty. By keeping product content fresh and up-to-date, customers are more likely to have a positive experience with the product, which can translate into repeat business and referrals. In addition, optimizing product content can help search engines find your product more efficiently, leading to increased traffic and sales. Therefore, it is crucial to keep optimizing product content regularly to ensure a positive product experience for customers.
7. Leveraging User Feedback
Many businesses view customer feedback as a necessary evil. It's seen as something that takes time and resources and often doesn't yield many tangible results. However, customer feedback can be a precious tool if leveraged correctly. First, it's important to see feedback as an opportunity to improve the product experience for your customers. By listening to what they have to say, you can gain invaluable insights into how they use your product and what areas need improvement. Additionally, customer feedback can help build trust and loyalty among your customer-base.
Showing that you care about their experience and are willing to make changes based on their input will go a long way toward fostering a positive relationship. Finally, don't forget that feedback is also a form of marketing. Good reviews and testimonials can help attract new customers and boost sales. So, while it may be tempting to view customer feedback as a nuisance, it's worth taking the time to see it as the valuable asset it truly is.
8. Retail + Entertainment = Retailtainment
To draw shoppers back into physical stores, many retailers are turning to retailtainment - the combination of retail and entertainment. By offering product experiences that are unique and engaging, retailers are hoping to create an environment that will encourage shoppers to stay longer and spend more.
Retailers incorporate entertainment into their product offerings in a few different ways. One common approach is hosting events or workshops that allow shoppers to interact with products hands-only. This can be anything from a cooking class at a kitchenware store to a flower arrangement workshop at a florist. Retailers also partner with local businesses to offer product sampling or demonstration opportunities. For example, a furniture store might partner with an interior design service to offer in-store consultations. By providing these retailtainment experiences, retailers hope to create an enjoyable shopping experience that will keep customers returning for more.
