An Executive's Guide to a Digital Experience Platform (DXP)
Today’s complex, interconnected, and expansive technology landscape is driven by one thing—a reliable customer experience (CX) strategy. This has compelled businesses to look for newer ways of supporting contextualized interactions, personalized digital experiences, and cross-channel continuity across entire customer journeys. A digital experience platform (DXP) has, therefore, come about as a central technology platform which delivers an integrated solution for omnichannel digital customer experiences via APIs to a host of channels and devices.
DXPs provide a rationalized framework, backed by capabilities like enterprise data management, architecture, engagement analytics, headless content capabilities, and interoperability between technologies and information sources.
While multi-channel support remains critical for DXPs, machine learning (ML) and artificial intelligence (AI) are also gaining significance in an enterprise digital experience strategy.
- Personalization: For Stronger Customer Relationships
- Interoperability: For effective coupling with Technologies, Services and Information sources. Achieve it by:
- Beginning at your end objective
- Taking stock of the silos
- Acting upon your learnings
- Taking the CaaS (Content-as-a-Service) route. Discussing the Main Differences Between:
- Traditional CMS or coupled CMS
- Headless CMS
- Decoupled or hybrid CMS
- Move Towards More Advanced Content Management
- Enabling AI-driven Content Management Capabilities
- Architecture: To Ensure Sound Content Delivery