How to Master Product Information Management for the Next Era of Consumer-Product Interaction

The significance of product information in today’s business context is getting more and more acknowledged— be it operational or analytical. But, the rising volume, variety, and velocity of product data is demanding smarter supervision and stewardship to enhance its quality, reliability, and accessibility for hyperconnected and frictionless customer experience across channels. This is where the role of a PIM system is growing bigger in crafting the perfect product experience for multimedia mix of customer touchpoints while managing diversified product information regulations and different law of lands present across various territories and verticals.