How to Achieve Enterprise Scale Customer Data Management?

As customer experience reigns supreme, CDM has indeed turned into a vital element to ensure enterprise success.

Organizations are going out of their way to stitch every piece of data they can gather, whether it is the 1st party data, usage data, or is culled out of customers’ complete buying behavior—they are linking it to derive valuable insights and achieve their objectives.

However, enterprise customer data management does have its own overt and covert rules that enterprises must adhere to.