Product Content Life Cycle Optimization

Is managing product content lifecycle in the current environment turning into an unexpected challenge for you? 

Enterprises facing product content optimization challenges when making changes in product, price, distribution, advertising, and sales promotion—often make the mistake of looking in the opposite or outright wrong direction.

Shifting priorities of product teams and introduction of new strategies can further complicate product content lifecycle—right from the stage of development to introduction, growth, maturity, and decline. 

Which is why product content optimization requires the support of product information management (PIM) at every step of the way.