In this digital experience economy, CPG companies operate in a complex environment where they always need to keep up with evolving consumer expectations. Dynamic product ranges, stringent regulatory environment, and transformative technologies adoption – all in the face of increased competition – have impacted the supply chain and digital commerce ecosystem.
CPG industries have to work a lot harder to earn consumers' positive vibes, emotions, and memories. That's why it is imperative to keep a tab on rising digital commerce trends and data challenges in the supply chain to create more responsive, agile, and efficient business operations with future-proof technologies.
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