Virtual Tour Operator Reaches Higher Sales With New Booking Platform
urlaubstransfers.de, a project of vtours GmbH, is a transfer booking engine that allows the customer to book a cheap transfer between an airport and a specific hotel and / or destination.
Business Needs
For the relaunch of the urlaubstransfers.de booking platform the main goal was an intuitive and user-friendly user interface. At the same time, the management of offers should be simplified. For this, the maintenance of geographical structures up to places and locations should be possible. The connections between the locations and a simple possibility of price calculation maintenance were also a challenge.
In addition, the booking functionality should not only be possible on your own website, but also on any other clients (for example bistro).
Pimcore Solution
LifeStyle Webconsulting chose an API-based approach to implementing the system. For the maintenance of product information, assets and website content, Pimcore was chosen as the data management system. Due to the flexible object structures that can be created in Pimcore, it was easy to map the necessary basis for offers and contents.
Due to the easy extensibility of the API, it was simple to exchange the data between different systems and to enable a connection of third-party systems.
Business Results
The user interface has been designed to be user-friendly and the checkout process optimized, resulting in a higher conversion rate. The maintenance of the contents could now be done with the intuitive interface of Pimcore, which has led to a considerable time savings. Thanks to the API-based approach, the offers of urlaubstransfers.de could also be integrated into other portals and standardized booking software such as Bistro, which led to additional revenues in these sales channels.
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