Better Relations with Partners and Vendors
Intelligence derived through customer data do not just empower organizations' employees and customers, but the entire network which comprises of partners, vendors, and others associated with the system. With a customer data platform, partners and vendors can have quick access to clean, streamlined information. Besides, the communication that happens between enterprise stake holders, vendors, and partners is much more productive, pointed, and insights-driven. It enables transparency beyond the enterprises' walls, benefitting the entire ecosystem.
Build Better Relations with Partners and Vendors with Pimcore CDP
Pimcore’s customer data platform (CDP) ensures consistency, completeness, and coherence of your customer data. It helps in distinctly demarcating the ownership and accountability of vendors and partners so that tracking and managing of data can become more efficient, and smarter decisions can be taken.
Stitching together customer data across business systems leads to data reliability that enables better transparency and targeted interactions, which in turn helps identification of revenue-generation as well as cost-saving opportunities.
With Pimcore’s customer data platform (CDP), vendors and partners also receive unified, clean, segmented data, which is used by them to design and deliver highly precise, intent-based campaigns to customers.
As a consolidated marketing database is made accessible to all with Pimcore’s customer data platform (CDP), the overall management and coordination with partners and vendors improves with regards to cross-channel and multi-channel campaign management.
Benefits of Pimcore’s Open-Source Customer Data Platform (CDP)
Low TCO: As an Open Source customer data platform (CDP), Pimcore's Community Edition is free of charge and comes with no vendor lock-in or license costs. Its Open Source nature also gives it a lot of flexibility, making it easily customizable – perfect if you want to develop customer data management solutions, which can be difficult or even impossible with off-the-shelf software's limited flexibility.
No Dependence: Something as valuable as all your customer data lying in the hands of a different company (as in case of proprietary software) instead of yours, can mean reliance on other systems. That’s the reason, open-source holds special significance when it comes to a CDP software.
Extensibility: Customers’ data increase and expand, there are times when you’ll need to scale the systems as your company’s needs grow. An open source software is owned by you; you own the code as well as its deployment (whether its on your own data centre or your own cloud). Besides, you can connect the system to a whole lot of backend services.
Ease for Developers: For developers, an open-source CDP is quite simple to comprehend, extend and enhance, as it requires no intervention of any outside vendor. Apart from that, open source CDPs can be highly useful to carry out improvement of data privacy, protection, as well as personalization for your customers.