Opportunities for Measurement

CDPs give ample opportunities for measurement, as marketers get a holistic view of their customers’. It enables marketers to address their prospects via a single solution. Marketers can gauge a wide variety of activities, such as content performance, website visits, analysis of customer journey, campaign results, etc.,for the betterment of campaigns and customer analysis. CDPs can export data for analysis and offer reporting, and interpretation features, allowing closed-loop measurement and analytics to optimize your marketing ROI.

Pimcore CDP Offers a Whole Lot of Opportunities for Measurement

 

With its customer data platform (CDP), Pimcore provides solid functionality to enrich data, build audience segments, connect social profiles, and aggregate customer behavior on any touchpoint in a single repository. A tightly connected environment enables enormous opportunities for measurement and improvement.

 

Measure Attribution

The customer data platform (CDP) of Pimcore makes it possible to unify identities by tracking and discovering associations between marketing efforts and the actualsales carried out on separate channels.

Measure Campaign Effectiveness

Pimcore’s customer data platform (CDP) helps you to activate segments with instructions across the entire ecosystem from a single platform. It also enables you to tally your purchase data with the number of people your campaign was exposed to.

Multi-touch Attribution Modelling

Through multi-touch attribution modeling, the customer data platform (CDP) of Pimcore allocates precise value to a marketing touchpoint based on its place in the entire customer journey, instead of basing it on any random metric.

Benefits of Pimcore’s Open-Source Customer Data Platform (CDP)

Low TCO: As an Open Source customer data platform (CDP), Pimcore's Community Edition is free of charge and comes with no vendor lock-in or license costs. Its Open Source nature also gives it a lot of flexibility, making it easily customizable – perfect if you want to develop customer data management solutions, which can be difficult or even impossible with off-the-shelf software's limited flexibility.

No Dependence: Something as valuable as all your customer data lying in the hands of a different company (as in case of proprietary software) instead of yours, can mean reliance on other systems. That’s the reason, open-source holds special significance when it comes to a CDP software.

Extensibility: Customers’ data increase and expand, there are times when you’ll need to scale the systems as your company’s needs grow. An open source software is owned by you; you own the code as well as its deployment (whether its on your own data centre or your own cloud). Besides, you can connect the system to a whole lot of backend services.

Ease for Developers: For developers, an open-source CDP is quite simple to comprehend, extend and enhance, as it requires no intervention of any outside vendor. Apart from that, open source CDPs can be highly useful to carry out improvement of data privacy, protection, as well as personalization for your customers.

Related Resources

Case Study
Online Retailer Boosts Revenue With Content Commerce Platform

Intersport is the world’s leading sporting goods retail franchise in 40+ countries and 5.500+ stores. They sell a variety of sporting equipment for outdoor, indoor,...

© Fotolia
Blog Article
New Module: Customer Data Management
Data-driven marketing automation. Now even richer features for master data management of customer data.
Case Study
Online Marketplace for Multiple Brands and Millions of Products

An online digital commerce company for fashion, jewelry and perfumes. In the marketplace customers can find and compare products from more than 20 shops and...

Case Study
AI-supported website personalization for holiday destination

Kleinwalsertal is one of the top five tourist destinations in Austria. The new website features personalized content and adapts dynamically to its guests' needs...

Get a free demo

See for yourself why thousands of enterprises trust us to bring their CDP vision to life. Pimcore is Gartner Cool Vendor. Get in touch.
Headquarter Austria
+43 662 230991

We will use your personal data solely to process your request. For a better-localized experience, we might share your data with certified solution partners in your geographical region. Read our privacy policy.