Case Study: dental bauer Seamlessly Unites Two Systems in One Backend

The German company dental bauer is a special supplier for dental products and services. With more than 130 years of experience, they provide customer care and support based on their expert knowledge. Their service ranges from furnishing practices and maintenance to continuing education for employees of dental offices.

Business Need

dental bauer has sites in Germany, Austria and the Netherlands and since 2017 also in Switzerland with the buyout of the swiss company Demadent. The goal was to have their data managed by one system for all sites as the company was unhappy about the complexity of their former site.

Nevertheless, each company still needed its own website as well as the ability to set and edit its own content. In addition, it was important to find a solution that could permit different users limited access to the backend.

Apart from that, dental bauer wanted a website with modular structure instead of prefabricated templates to be more flexible when editing content. A job portal with the possibility to upload applications as well as a search with included filter modules for seminars and properties was also required.

The project’s main objective was to develop a combination of the website and a shop system. The user should not notice a switch between the two systems.

Pimcore Solution

Although dental bauer was already using Pimcore’s PIM, they didn´t know about all the benefits offered by Pimcore as CMS. valantic, a digital agency based in Munich, advised them to use Pimcore’s content management system for the relaunch. valantic established a seamless interface to shopware: products, cart and login area are imported into Pimcore while Pimcore provides both header and mega menu. Additionally, product teasers are editable in Pimcore even though they receive the product data such as price and images from the shop system.

The Pimcore website project included many more details, including:

Responsive design
Sticky contact and shopping cart buttons
Multi language
Multi domains
Search/filter module for seminars and properties
Flexible teaser system

Business Result

The new website is a combination of the advantages of Pimcore as CMS and Shopware as shop system. The user can now seamlessly switch between the two systems without even noticing any transformation in the frontend. Additionally, all dental bauer sites are now united in one backend, saving significant time when editing their content that is now managed in bricks and objects.

With a clean and modern design which is responsive and thus available on every device, the new website gives a modern impression for the customers and ensures better usability. As a consequence, the websites’ conversions have increased since the relaunch.