Eberspächer
Eberspächer, a global leader in the automotive supply industry with over 4 billion euros in annual revenue, serves nearly all major passenger and commercial vehicle manufacturers.
The company grappled with scattered and poor-quality data across 10,000 products, leading to slow time-to-market and inefficient translation management. By implementing a central Product Information Management (PIM)/Digital Asset Management (DAM) system and B2B portal, Eberspächer significantly streamlined their data workflows, improved product information quality, and boosted B2B sales.
products
media assets
B2B customers
bn. Euro revenue
Eberspächer encountered significant hurdles due to its scattered product data and an outdated customer service approach, heavily dependent on print catalogs. This reliance on traditional methods not only slowed down the introduction of new products but also made the warranty claim process laborious and inefficient.
Additionally, the absence of a digital platform for business-to-business (B2B) interactions severely limited the company’s ability to provide prompt and effective customer service. Plus: It also prevented Eberspächer from gaining crucial insights through lead tracking. The need for a modern solution to streamline these processes and enhance the overall customer experience was clear and urgent.
"With the user-friendly portal, our partners can work much faster and more efficiently."
Rafael Kölbel
Head of Eberspächer Heating Vertriebs-GmbH
The solution proposed by Salzburg-based digital agency elements: a unified PIM/DAM platform capable of managing product data for 10,000 products and more than 36,000 media assets. The system was also designed to support multiple languages – 31 to be exact! – thereby accommodating Eberspächer’s diverse global market.
In addition, elements also helped Eberspächer launch a fully Pimcore-based, user-friendly B2B self-service and commerce portal. Using this digital dealer portal, partners can now quickly find products, create customized quotes, and manage warranty claims online. This digital transformation not only streamlined Eberspächer’s sales and service workflows but also greatly improved the efficiency and quality of interactions between Eberspächer and its global partners.
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The implementation of the PIM/DAM system and B2B portal led to improved data management, enabling Eberspächer to offer exceptional product data quality and adopt full technology ownership. It provides over 50,000 B2B customers with efficient self-service options, significantly reducing reliance on traditional customer service over the phone. Additionally, the development of an international B2B e-commerce platform for 77 countries modernized the buying process, contributing substantially to the company’s total revenue.
time reduction in data management
B2B customers service
revenue from B2B e-commerce
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