Case Study: Eberspächer introduces innovative B2B self-service portal - Impression #1

Case study: Eberspächer introduces innovative B2B self-service portal

Eberspächer, a global leader in the automotive supply industry with over 4 billion euros in annual revenue, serves nearly all major passenger and commercial vehicle manufacturers.

The company grappled with scattered and poor-quality data across 10,000 products, leading to slow time-to-market and inefficient translation management. By implementing a central Product Information Management (PIM)/Digital Asset Management (DAM) system and B2B portal, Eberspächer significantly streamlined their data workflows, improved product information quality, and boosted B2B sales.

Logo: Eberspächer
Logo: Elements
Pimcore Strategic Partner
Customer
  • Eberspächer
Solution Partner
Industry
Products Used
Visit website

Customer Key Facts

10,000
products
36,000
media assets
50,000
B2B customers
4+
bn. Euro revenue
Challenge

Overcoming data chaos and outdated B2B interactions

Eberspächer encountered significant hurdles due to its scattered product data and an outdated customer service approach, heavily dependent on print catalogs. This reliance on traditional methods not only slowed down the introduction of new products but also made the warranty claim process laborious and inefficient.

Additionally, the absence of a digital platform for business-to-business (B2B) interactions severely limited the company’s ability to provide prompt and effective customer service. Plus: It also prevented Eberspächer from gaining crucial insights through lead tracking. The need for a modern solution to streamline these processes and enhance the overall customer experience was clear and urgent.

Read more Read less
Case Study: Eberspächer introduces innovative B2B self-service portal-Impression #2
"With the user-friendly portal, our partners can work much faster and more efficiently."
Rafael Kölbel, Head of Eberspächer Heating Vertriebs-GmbH
Solution

Pioneering PIM/DAM platform and B2B portal

The solution proposed by Salzburg-based digital agency elements: a unified PIM/DAM platform capable of managing product data for 10,000 products and more than 36,000 media assets. The system was also designed to support multiple languages – 31 to be exact! – thereby accommodating Eberspächer’s diverse global market. 

In addition, elements also helped Eberspächer launch a fully Pimcore-based, user-friendly B2B self-service and commerce portal. Using this digital dealer portal, partners can now quickly find products, create customized quotes, and manage warranty claims online. This digital transformation not only streamlined Eberspächer’s sales and service workflows but also greatly improved the efficiency and quality of interactions between Eberspächer and its global partners.

Read more Read less
Case Study: Eberspächer introduces innovative B2B self-service portal-Impression #3
Results

Efficient workflows and new digital sales channel

The implementation of the PIM/DAM system and B2B portal led to improved data management, enabling Eberspächer to offer exceptional product data quality and adopt full technology ownership. It provides over 50,000 B2B customers with efficient self-service options, significantly reducing reliance on traditional customer service over the phone. Additionally, the development of an international B2B e-commerce platform for 77 countries modernized the buying process, contributing substantially to the company’s total revenue.

Read more Read less
Case Study: Eberspächer introduces innovative B2B self-service portal-Impression #4

Key Results

80 %
time reduction in data management
50,000
B2B customers serviced
↑
revenue from B2B e-commerce
Visit website

Read more Pimcore success stories

W.EG

Würth Group Electrical

One of the global leaders in the wholesale distribution of electrical material built a centralized PIM for 9 companies and over 4 million products.
PIM/MDM, Wholesale Distribution

Stanley Black & Decker

The French subsidiary of the #1 tooling company in the world, established in 1961, operates through major brands like Stanley, DeWalt, Black & Decker, and Facom for which it created a single point of truth for product data.
PIM/MDM, DAM, Manufacturing

Simplon

Austrian bike manufacturer Simplon produces customized premium bicycles. What began in 1930 as a specialist bicycle shop is now a best-practice example for the production of innovative high-end bikes.
DXP/CMS, PIM/MDM, Digital Commerce, DAM, Manufacturing

Fleurop

For over 100 years, Fleurop has stood for bringing happiness to a global audience via flowers. When sending floral greetings, rather than having the flowers themselves make the trip, orders are filled by local florists.
DXP/CMS, PIM/MDM, DAM, Wholesale Distribution

110 000+ businesses trust Pimcore. Discover our 550+ favorite success stories.

View all stories