Case Study: Increased cross-selling for an Energy Provider
With 3 million customers, Energa is one of the largest electricity energy suppliers in Europe. It was the first company in the energy sector that offered eCommerce for the online purchase of energy.
The goal of this project was to create a user-friendly customer experience for a complex process: the purchase of electricity. Energa provides product packages tailored to individual customer groups. These product packages are part of different tariff groups, such as a fixed price around the clock or different prices at night, during the day, and on weekends.