Case Study: KIESEL - Impression #1

Case Study: Integrated system beats isolated solutions - how the construction machinery trade is being revolutionized with Pimcore

With its extensive sales and service network, the Kiesel Group is one of the largest dealers in the construction and transshipment industry in the German-speaking region. In addition to machines from Hitachi, Fuchs, Bell and Giant, the family company also offers a wide range of attachments and accessories.

The topic of digitization is becoming more and more important, especially in construction, and with it the demand for new, digital services. Kiesel aims to offer its customers and partners a place for all digital services and relies on Pimcore.

Customer Key Facts

472
Mio. Euro Turnover
54
Locations
1 100
Employees
Challenge

The Challenge

Due to the holistic approach that Kiesel pursues, the system requirements are a combination of CMS, PIM and shop software. The customer portal is intended to offer both end customers and trading partners access to individual functions. It should offer a web shop functionality that communicates with the ERP system in real time in order to be able to process spare parts orders quickly. In addition, the system is intended to be used for the central management of product and machine data, which can also be played out via various websites.
Solution

The Solution

The ambitious project was tackled on the basis of Pimcore and, as a first step, the corporate group's website was relaunched. It lays the foundation for the entire appearance. In addition to the responsive presentation of the entire website, there was a focus on networking the individual pieces of information. In the case of new machines, the user can see whether suitable used machines are also available and he can easily identify the right accessories using the attachment finder. The website was supplemented by the customer portal “My Kiesel” and the web shop for spare and wear parts for commercial end customers. As a customer, you have access to an extensive range and, thanks to the connection to the ERP system, you can check and order availability in real time, regardless of time and place.
Results

A good start

The concept of relying on an integrated system instead of introducing many isolated solutions has proven itself for Kiesel. It facilitates data maintenance and offers the necessary flexibility when creating innovative web applications. After the first phase of the customer portal has been launched, the company is already planning to develop further digital services based on Pimcore. In the meantime, the company has implemented other websites, such as a kiosk application, within Pimcore. Due to the multiple use of the data, maintenance is particularly efficient.

Key Results

Time saved in data maintenance
Product Attributes
Increased Website Traffic

Read more Pimcore success stories

Vespa

A configurator for Vespa Switzerland brings the beauty of the Italian lifestyle icon from the street to the screen. In the digital shopping experience, scooters with equipment and accessories can be put together online, in an intuitive and easy way.
Digital Commerce, PIM/MDM, DXP/CMS, Automotive & Vehicles

Digital Leap Forward for a Construction Rental Giant

United Rentals is the world's largest equipment rental company. BlueLine Rental, a subsidiary of United Rentals, is one of the ten largest construction equipment rental companies in North America.
DXP/CMS, Digital Commerce, DAM, Real Estate & Construction

Setting up digital spare parts sales in the workshop context

18 locations, 7 brands - the NagelCarGroup is one of the largest German multi-brand dealerships in the car trade. It sells brands like Mercedes-Benz, Smart, Jaguar, Land Rover, Maserati, Volvo, and Volkswagen. Their wish: to digitally network the individual warehouses and to build a sales platform for spare parts. For this purpose, the NagelCarGroup today relies on Pimcore as PIM and DAM.
PIM/MDM, DAM, Automotive & Vehicles

Digitization of Automotive Brand by Pimcore and Magento

Harald A. Møller is Norway's largest car importer and stands for the import of Volkswagen, Audi, ŠKODA and now SEAT in Norway. SEAT is today Europe's fastest growing car brand.
PIM/MDM, Automotive & Vehicles

110 000+ businesses trust Pimcore. Discover our 550+ favorite success stories.