With the mission of being the most digitalized respected company in their industry.
Melbye Skandinavia is a marketing and sales organisation with subsidiaries in Scandinavian countries. The head office is in Oslo, Norway, but the group has a total of 10 direct sales offices.
Melbye has had an untraditional view on their project. After having experienced that too many external consultants and partners increased the gap between technology and their business, they took an agile project approach to the extreme. With the hypothesis that Pimcore is the best DXP platform for them and that Ateles was the best partner to guide them.
Customer Key Facts
A traditional industry with low digital experience
The utilization of Pimcores all capabilities
Melbye has now been working with Pimcore and Ateles for 2 years and have not yet met a dead end. All challenges and all needs and wishes have been met by Pimcores width and dept of functionality. CMS for building an UX friendly site with rich content with guides, information, knowledge and experience sharing. They have utilized MDM and Ecom, both for product presentation and also for sales in the future. DAM for linking up pdf product description, pictures and technical data. On the roadmap lies the plan of creating customized web portals with a personalized experience.
A new market image as a leader in their industry
Digitally, Melbye has experienced a radical shift in time. From being traditional and dependant on external expertise, to beeing independant and in charge. To support this, Melbye have hired young digital professionals and remade their traditional industry offices to look hyper modern with VR facilities, shuffleboard and other hi tech features. This have revitalized the company, their market position and their customers view of them as a supplier.