Back
Pinalli is the first Italian perfumery chain and has almost 40 years of experience. The company was founded in 1984 and has 60 beauty stores, located in strategic areas of Central-Northern Italy. Give…
Locations
Employees
Daily Orders
One of the primary requests was to integrate various actors, to be able to manage orders and availability and orders in a synchronized way between the various online and offline sales channels. In order to achieve these goals, the choice fell on migrating to Shopify, Saas technology (Software as a Service), the custom platform in use. Thanks to our solution developed on Pimcore (Sintra Omnichannel Hub- Soh) it was possible to integrate the Pinalli online store with the other applications present in the company (such as WMS and ERP, PIM platforms for the management of product data) and establish communication with the physical stores present in the Italian territory.
""Agility and speed are the words we have put at the center of our corporate digital transformation project. We wanted a complete, flexible and safe tool that could guarantee the high standards of performance and quality required by the market."
Luca Alberici
PMO Strategic Marketing Area of Pinalli
Sintra's work has been aimed at making Pinalli's online shop easier to navigate, improving the end user's shopping experience, but also easier to manage, and simplifying the management of data, stocks, orders and returns by the customer. The integration of the Shopify ecommerce platform with the Pimcore system has brought numerous benefits and new features such as: the inclusion of the possibility of managing online returns: the end user forwards the request in a dedicated section and the management takes place directly through the SOH interface by customer care; the creation of a loyalty program commonly used by the end customer, viewable on eCommerce and also usable in physical points, such as stores; the unique management of user data, with a single online and offline master data; the integration of the ecommerce system also in the totems present inside the physical stores; the inclusion in the eCommerce of an advanced system of customer research and suggestion of products to users.
The solution developed by Sintra on Pimcore applied to Shopify has amplified the client’s potential and has allowed Pinalli to manage a large amount of external flows in parallel, optimizing the times so that the information arrived at the datahub in a faster way, thus making the response times of the eCommerce more performing.
Increased Average Order Value
Increased conversion rate
Increased Website Visitors
Discover how Pimcore can solve your data management challenges.
Receive direct access to a Pimcore Demo with pre-filled data across various modules.
Experience first-hand how Pimcore can propel your business forward, guided by an expert.
We will use your personal data solely to process your request. For a better localized experience, we might share your data with certified solution partners in your geographical region. For more information, please read our privacy policy.
Choose the topics you are interested in and fill in the last details for a personalised tour.
Copyright © 2026 Pimcore, All Rights Reserved | Imprint | Privacy Policy | General Terms & Conditions (PTC) | TOMs
-1.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
.png?width=24&height=24&name=Data%20and%20Experience%20icons%20(1).png){kind=small}
.svg){kind=small}
