Case Study: New website enhances management of extensive product catalog
Standard BioTools provides solutions such as instruments, software, and support hardware to study cancer, inflammatory diseases and immunotherapies in transformative new ways.
The Standard BioTools website is a crucial channel for marketing and sharing product information with clients. When it came time to overhaul the website, it was critical to implement a system that enabled ease of content and site management. With Pimcore, HDMZ rebuilt the site to empower staff to easily keep its online catalog up to date.
Customer Key Facts
Catalog and data management in a rapidly changing industry
Evolving data structure and connectivity
A new, easy-to-use system
The team at Standard BioTools is now able to confidently manage the site and product data, without outside assistance. Where previously adding new content was a source of significant stress, it is now something that can be accomplished with ease. In some cases, human interaction is not even necessary to keep the product data up to date, as the new site can pull information directly from the Salesforce store. With a new, easy-to-use system that improves Standard BioTools’ online presence and ability to market products, the Standard BioTools team has a new sense of excitement and possibility for their website.