Skip to main content

Case Study:

VHV

Customer

VHV

Verlag Heinrich Vogel is a brand of TECVIA GmbH and Germany's leading specialist transport publisher.
VHV
VHV
Solution Partner
valantic
Products Used

Customer Key Facts

1

Locations

8.000

Customers

VHV

Challenge

A modern design and a target-group-specific approach on websites are crucial in order to make a professional and contemporary impression and to address the needs and interests of the target group in a targeted manner. An appealing layout and a clear target group approach improve the user experience and encourage visitors to identify with the website's offering. Targeting two different target groups (B2B and B2C) and the resulting improved usability and operability were the main objectives of the website redesign for driving instructors, specialist advisors and learner drivers. The requirements in this context also included the development of a new, contemporary design concept that can be adapted to different target groups.
Read More
VHV

Solution

Due to the individual interests of the different target groups (specialist advisors, driving instructors and driving instructors) and the different interfaces between these target groups, the decision was made to implement Pimcore. The experts at valantic were able to process two domains using a single system. As requested by the customer, a more modern and suitable layout was designed for the websites at the same time, so that learner drivers, driving instructors and expert advisors can now each navigate intuitively on their own domain and find relevant information more easily. In addition, new features have been added with the login area for driving instructors and the specialist advisor search. These make navigation easier and ensure a faster connection between learner drivers and specialist advisors. A new store integration and a connection to the internal merchandise management system have also been developed. Thanks

Read More

"Pimcore has enabled us to build not just one, but two customized solutions for the customer and to respond specifically to their wishes and needs. The intuitive operation enables efficient editing of the site. The greatly improved usability ensures a significant increase in conversions. Thanks to Pimcore, VHV was able to get much closer to its target groups."

Susanne Einsiedl

Team Lead Digital Experience, valantic

VHV

Results

After an intensive project phase in which a solution was found for the client's requirements to address separate target groups, Verlag Heinrich Vogel now presents itself to separate target groups on two modern websites. Both sites offer information and added value on the topic of "learning to drive" and address their individual interests and needs more precisely, taking into account the B2B (driving schools and driving instructors) and B2C (learner drivers) approach. And it is precisely tailored communication that makes it possible to reach potential customers more effectively and attract their attention. By splitting up the websites and improving usability, good conditions are in place for successfully addressing target groups and achieving communication goals.
Read More

Key Results

WebsiteTraffic

Conversions

Suggested Case Studies

Get a demo fitting your requirements

Please choose between a self-guided demo or a private tour with one of our Pimcore experts.

Try Pimcore Yourself

Receive direct access to a  Pimcore Demo with pre-filled data across various modules.

Free Guided Product Tour

Experience first-hand how Pimcore can propel your business forward, guided by an expert.

We will use your personal data solely to process your request. For a better localized experience, we might share your data with certified solution partners in your geographical region. For more information, please read our privacy policy.