Skip to main content
Pimcore
Contact Us
Free Demo
Gradient-BG-PY-1
PRODUCT EXPERIENCE MANAGEMENT

PXM: Dynamic. Customer-focused.
Differentiated in the market.

Data as a guarantee for growth and customer satisfaction.

PXM Self Assessment
Industry Insights

PXM: Dynamic. Customer-focused.
Differentiated in the market.

PRODUCT EXPERIENCE MANAGEMENT

Data as a guarantee for growth and customer satisfaction.

PXM Self Assessment
Industry Insights
gartner

Customers' Choice &  Magic Quadrant DXP

forrester

Leading Solution for
Data and Experiences

idc

MarketScape for
PIM/MDM

VR

Visionary, PIM Value 
Index

G2

5/5 from more than
80 reviews

The 3 pillars of PXM performance

Gartner® defines Product Experience Management (PXM) as a “compatible framework for the optimized creation, delivery, activation, and analysis of product content and data across all channels.”

Pimcore is the solution that translates this foundational concept into a scalable reality—from data integration to AI-powered customer journeys.

 

 

Break down silos, deliver personalization in real time

Where “scattered master data” slows down growth, Pimcore creates the necessary “single source of truth” for a consistent cross-channel experience.

Move away from data management and toward customer experience

Transform static information into a dynamic customer journey. Use Pimcore to shape precise data into consistent brand experiences that have a lasting impact on your customers' purchasing decisions.

From initial contact to purchase—scalable product journeys for your success

Create unforgettable shopping experiences that impress on every channel and at every stage of the customer journey. Pimcore helps you automate your product communication so that it grows flexibly with your success.

Download the exclusive Gartner® report now:
Scale Digital Commerce With Product Experience Management

Gartner-Report-PXM-3

Consistent data, effortless automation – The evolution from PIM to PXM

Pimcore PIM is the trailblazer. While our world-class product information management forms the backbone, Pimcore PXM enables intelligent multi-channel publishing and transformative, personalized experiences at all touchpoints.


Our Founder & Managing Director Dietmar Rietsch discusses how
Pimcore PXM enables transformative, personalized experiences at all touchpoints with intelligent multi-channel publishing.

Watch now
Screenshot 2026-01-28 at 10.08.17

Just 2 minutes to complete the self-assessment.

PXM Self Assessment

Compare your status quo with the requirements of modern product experience and receive tailored insights!

How would you rate your speed to market and data maintenance?

Pimcore
The solution that adapts to your industry

With Pimcore, you can effortlessly create a great product experience—from start to finish. Discover the powerful capabilities of Pimcore PIM,
already used by thousands worldwide. Awarded “Customers' Choice” by Gartner.
Manufactoring icon-1

Manufacturing

Transforming complex technical data into compelling experiences.
 

  • Data accuracy & consistency:Centralize highly complex technical specifications and master data in customizable models.

  • Global reach: Leverage  advanced data modeling to provide country-specific standards and languages for international distributors.

  • Efficiency:  Reduce time-to-market with automated onboarding processes for technical product data.

Read Case Study Manufacturing
shopping-cart

Retail

Maximum agility for the digital shelf and POS.

  • Improved customer experience:  Create relevant and personalized content for every touchpoint – from the web shop to the mobile app.

  • AI automation: Use the  Pimcore Copilot to optimize product descriptions and attributes in real time and increase your conversion rate.

  • Asset Experience: Offer customers and partners immediate access to the  Asset Experience Portal to instantly access the latest product images and videos.

Read Case Study Retail
advertising

Brands

Global brand consistency through emotional product stories.

  • Brand portals:  Ensure consistent brand management through centralized brand portals for all marketing assets.

  • Flexibility for differentiation: Take advantage of the  Open Core architecture to implement individual marketing campaigns without system restrictions.

  • Seamless data distribution:  Deliver consistent, personalized customer experiences across social media, print, and e-commerce platforms.

Read Case Study Brands

Deep Dive PXM: How to overcome the limitations of traditional data management

1. What is the difference between PIM and PXM?
While Product Information Management (PIM) forms the backbone of data management and accuracy, Product Experience Management (PXM) goes one step further. PXM uses this validated data to personalize it according to channel, region, and customer context. In short, PIM manages the data—PXM uses it to create an unparalleled experience.
2. Why is PXM more important today than pure data management?
Today's customers expect a consistent and emotional experience at every touchpoint – whether in the web shop, on Amazon, or at the POS. According to Gartner®, PXM is crucial for securing AI ROI. Without PXM, product data often remains trapped in silos; with PXM, it becomes an active driver for higher conversion rates and fewer returns.
3. How does AI (Pimcore Copilot) support my PXM strategy?
Pimcore's AI-driven automation relieves your teams of repetitive tasks. Pimcore Copilot supports data quality, semantics, and profiling. It automatically generates channel-specific descriptions and optimizes visuals so you can respond more quickly and accurately to market changes (accelerated time-to-market).
4. Do I need a completely new IT infrastructure for PXM?
No. Thanks to Pimcore's enormous flexibility and API-first approach, the platform can be seamlessly integrated into your existing system landscape (e.g., ERP or PLM). You continue to “own” your data and use Pimcore as a central hub to minimize project risks and avoid costly customizations.
5. How do I measure the success of my PXM measures?
We rely on the success factors identified by Gartner®. These include measurable metrics such as increased revenue opportunities, reduced time to market, and improved data consistency across all channels. Pimcore's analytics and reporting feature provides you with the necessary real-time insights.
6. Is PXM only relevant for large e-commerce companies?
PXM offers advantages for every industry and every size of company. Whether you are a manufacturer with complex master data or a brand focused on personalized customer experiences, Pimcore's scalability allows you to start small and let the platform grow with your requirements (unmatched expansion and customization).
More

118 000+ businesses trust Pimcore.

Discover our favorite success stories.

stanley-black-decker_1
burgerking
t-mobile-dark
audi
gant
intersport
gabor
vespa
View all stories

Best in Class Product Experience Management

Pimcore revolutioniert das Produkterlebnis von Anfang bis Ende. Entdecken Sie unsere leistungsstarken Fähigkeiten, denen Tausende weltweit vertrauen und die von Gartner als "Customers' Choice" ausgezeichnet wurden.

Am flexibelsten und branchenübergreifend

Datenmodellierung

Erzielen Sie präzise, skalierbare und effiziente Datenstrukturen, die auf Ihre Geschäftsanforderungen zugeschnitten sind.

Mehr Details
Intuitiv und effizient

Datenverwaltung

Erleben Sie eine nahtlose, benutzerfreundliche Datenverarbeitung, die Ihre Geschäftsabläufe rationalisiert.

Mehr Details
Verlässlichkeit und Konsistenz

Management der Datenqualität

Sorgen Sie für präzise, zuverlässige und hochwertige Daten, um Ihren Geschäftserfolg zu steigern.

Mehr Details
Steigerung von Produktivität und Effizienz

Arbeitsablauf-Management

Steigern Sie die Produktivität und Effizienz mit nahtlosen, benutzerfreundlichen Tools für das Workflow-Management.

Mehr Details
Reine Automatisierungsmagie

Automatisierung & Pimcore Copilot

Nutzen Sie fortschrittliche Automatisierung und KI, um die Produktivität zu steigern und intelligente Entscheidungen zu treffen.

Mehr Details
Einblicke freischalten

Analytik und Berichterstattung

Verschaffen Sie sich aussagekräftige datengestützte Einblicke und optimieren Sie das Berichtswesen für intelligentere Geschäftsentscheidungen.

Mehr Details
Beliebige Daten. Jeder Kanal.

Multichannel-Veröffentlichung

Sorgen Sie mühelos für eine konsistente und nahtlose Verteilung von Inhalten über alle Kanäle.

Mehr Details
Zugänglich für alle

Portale für Produkterfahrungen

Befreien Sie sich aus dem PIM-Silo und machen Sie Daten für alle Beteiligten mühelos zugänglich.

Mehr Details
Offener Datenzugang

Verteilung der Daten

Optimieren Sie das Feed-Management und sorgen Sie für eine nahtlose, präzise Datenverteilung über alle Kanäle.

Mehr Details

Get a demo fitting your requirements

Please choose between a self-guided demo or a private tour with one of our Pimcore experts.

Try Pimcore Yourself

Receive direct access to a  Pimcore Demo with pre-filled data across various modules.

Free Guided Product Tour

Experience first-hand how Pimcore can propel your business forward, guided by an expert.

Get a Free Guided Product Tour!

We will use your personal data solely to process your request. For a better localized experience, we might share your data with certified solution partners in your geographical region. For more information, please read our privacy policy.

 

Back
Back
Back

Get a Free Guided Product Tour

Choose the topics you are interested in and fill in the last details for a personalised tour.

DATA MANAGEMENT
Data and Experience icons
Product Information Management (PIM)
Digital Asset Management (DAM)
Digital Asset Management (DAM)
Master Data Management (MDM)
Master Data Management (MDM)
Customer Data Platform (CDP)
Customer Data Platform (CDP)
EXPERIENCE MANAGEMENT
Digital Experience Platform (DXP)
Digital Experience Platform (DXP)
Digital Commerce Framework
Digital Commerce Framework
Product & Digital Asset Experience Portals
Product & Digital Asset Experience Portals
Data Syndication & Delivery
Data Syndication & Delivery
Include these topics in my tour

Subscribe to our newsletter

Copyright © 2026 Pimcore, All Rights Reserved | Imprint | Privacy Policy | General Terms & Conditions (PTC) | TOMs