While Product Information Management (PIM) forms the backbone of data management and accuracy, Product Experience Management (PXM) goes one step further. PXM uses this validated data to personalize it according to channel, region, and customer context. In short, PIM manages the data—PXM uses it to create an unparalleled experience.

Today's customers expect a consistent and emotional experience at every touchpoint – whether in the web shop, on Amazon, or at the POS. According to Gartner®, PXM is crucial for securing AI ROI. Without PXM, product data often remains trapped in silos; with PXM, it becomes an active driver for higher conversion rates and fewer returns.

Pimcore's AI-driven automation relieves your teams of repetitive tasks. Pimcore Copilot supports data quality, semantics, and profiling. It automatically generates channel-specific descriptions and optimizes visuals so you can respond more quickly and accurately to market changes (accelerated time-to-market).