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ZGONC Handels GmbH, based in Austria, is a specialty retailer for tools, machinery, construction, and garden equipment with locations in Vienna, Lower Austria, Upper Austria, Burgenland, Styria, Carin…
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Existing partners, the search provider, the payment provider and, of course, ZGONC itself: They all had unique requirements regarding the new website and expressed their individual wishes. This resulted in a long to-do list, which presented a number of challenges. There were numerous system connections and interfaces that had to be set up in the backend – always with the aim of achieving an increase in the level of automation. To turn prospects into buyers, a new online store was needed. Purchase-encouraging features such as watch lists, 360-degree animations and the possibility to reserve products in stores were used to boost sales in the ZGONC webshop.
"A flexible experience management tool that meets the needs of customers and users and can provide the right content, at the right time, and in the right place."
ZGONC Marketing Team
A supplier portal in German and English, reports for statistics and insights into a wide range of data statuses, as well as a comprehensive infrastructure for optimal site performance – the following Pimcore products were used to make all this possible:
Just how well the new webshop was received by users became apparent just a few days after the go-live date: Both sales and the number of orders increased. Customers are not the only ones happy about the new online shopping experience – ZGONC enjoys the new possibilities that Pimcore offers, too. The successful collaboration will continue in the future: The next steps include the development of a concept for the optimization of the web performance as well as the online integration of the “jö” customer club. More success stories are available on the blog – have a look and get inspired!
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