Multi-client assortment management incl. Magento 2 connection

Challenge

Consolidate product data and article processes in one system

Master objective: The product range of several online pharmacies of the Zur Rose Group is to be digitised in a central interface, enriched with content and digital assets and prepared for various channels (including Magento2 shop, print catalogues, email system, ...).

To achieve this, the following sub-goals were defined: The entire pharmacy assortment (RX+OTC) is to be stored in a scalable PIM system. Brand-specific individual systems must be replaced. It should be possible to manage data and processes on a client- and country-specific basis. Product data, assets and content must be stored in one system. It must be possible to automatically import product data from third-party systems via interfaces. The employees should be supported in their daily work to the maximum extent possible through high-level automation and workflows. The playout to shops and external marketplaces must be legally compliant and almost real-time.

Results

Fast Go Live Thanks to Pimcore and Agile Development

From the evaluation of the Pimcore platform to the first GoLive, only 5 months and 2 senior Pimcore developers were necessary. The entire project was successfully completed within 11 months thanks to many Pimcore modules and an agile development approach. In the project review, the following highlights could be identified: Pimcore was immediately accepted by the employees and quickly found its place in the daily work of the colleagues in category management and marketing. Through self-developed workflows, wizards, screen masks, interfaces, processes, and validations, the data and process quality could be increased enormously and the time-to-market reduced considerably. Since the end of the project, Pimcore has been expanded by many ideas and thus adapted even better to the company's requirements.