The Pimcore Digital Commerce Framework provides the necessary building blocks and the flexibility and innovation of open-source software to support highly individualized B2C commerce. As a state-of-the-art alternative to existing legacy e-commerce platforms, its composable and component-based software architecture allows enterprises to rapidly develop high-converting, customer-centric B2C commerce applications.

A component-based development framework – including flexible and composable microservices for creating individualized e-commerce platforms – is an absolute must in modern-day e-commerce. The availability of optimized product content on any channel is the foundation for this. That’s why we believe in PIM-powered digital commerce.

2 500+ Sales Channels

Classic online shops, social media platforms, marketplaces, or POS: With Pimcore, you can centrally syndicate your data to every sales channel. Effortlessly prepare, transform, and list your products on every channel that is relevant to your target groups. 2 500+ channels, such as Amazon, Zalando or Google Shopping Feeds are already pre-integrated in Pimcore. Each channel’s data can differ in assortments, attributes, and pricing. In addition to these default channels, you can use the API to build custom integrations and reach your customers wherever they are.

Content Commerce

Bridging content and commerce on any channel is the holy grail of e-commerce. It is one of the megatrends when it comes to building conversion-driven, highly connected, and emotional digital experiences. Pimcore revolutionizes content commerce by combining Pimcore’s award-winning Digital Experience Platform (DXP) with components from the Pimcore Digital Commerce Framework.


Marketing Automation

Marketing automation is a key discipline in digital commerce. Besides handling transactional emails within the Pimcore Digital Commerce Framework, the handling of marketing automation on any channel is an integral feature of the Pimcore Platform. The source customer data can be aggregated in the Pimcore Customer Platform. Based on generated customer segments, actions, triggers and personalized rules, customized and personalized messages can be sent automatically via any communication channel – among them, emails, text messages, and push notifications.

CPQ & Configurators

Pimcore supports configurable products. By utilizing intelligent relations and a rule engine between products, components, parts and accessories, the business logic of configurators and CPQ processes can be established. The customer-facing frontend can be developed based on a fully headless approach, consuming data via the Pimcore Datahub APIs or with the help of the Pimcore Digital Experience Platform.

Explore the Vespa Configurator

Direct to Consumer (D2C)

D2C is about selling and marketing products directly from the manufacturer to the consumer – hence why it is often also called “direct sales”. The foundation for the success of direct-to-consumer business models is the strategic use of data. Pimcore allows you to collect and use valuable first-party data about your customers in real time. Choose between a mix of B2B and B2C storefronts or even opt for B2B2C selling models. Decide which buyer groups should see which prices and discounts based on flexible rules for B2C and B2B target audiences.

Explore the Gabor Case Study
“Connecting Moments of Discovery to Moments of Buying with Experience Driven Commerce”
Download this Whitepaper to know how experience driven commerce can help you carve an unfailing conversion strategy with these 5 measures:


  1. Join the 3Cs: Content, Customer and Context
  2. Build a Mature Digital Experience Model
  3. Aim for Contextualized Communication
  4. Know the Gen-Next Customer
  5. Scale Digital Commerce Into a Digital Platform Business