Customer Experience Management

With the inclusion of enterprise web content management, Pimcore is the only platform that bridges content and commerce in its open source eCommerce framework, which results in fantastic buying experiences for customers.

CMS Integration

Pimcore seamlessly integrates Content Management. Not just everyday content management, but personalized digital experience management for all devices. Perform all digital marketing operations within one interface. Just combine content and commerce elements via drag-and-drop. Use the native CMS integration to create guided selling and recommendation applications or use our “Any Commerce” technology to embed eCommerce functionalities into any page and site.

Content Commerce

Seamlessly combine product and marketing content and use integrated digital marketing capabilities to create exceptional solutions with boosted conversion rates. Pimcore’s API-driven e-commerce platform enables you to bridge content and commerce by combining an advanced content management system for creating outstanding multi-device user experiences through personalization and behavioral targeting. With Pimcore digital commerce platform you can simplify marketing and operations, eliminate the need for complex integrations, and have one single user interface that is easy to train.


Gartner predicts that by 2020 smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%. Pimcore’s digital commerce platform includes a behavioral targeting engine that personalizes eCommerce experiences based on user data and behavior. Personalization in Pimcore does also involve wish lists and gift registries.



Pimcore`s open source commerce is a framework to deliver eCommerce functionalities to various output channels. These include traditional digital channels such as web, mobile, app, and social, but also digital signage, primarily used at the POS (Point of Sale). Pimcore's digital commerce platform can be used to blend the physical and the digital world by providing customized applications for store integration, such as buy online and pick up in-store.

Case Study: Tricot Configurator
“Connecting Moments of Discovery to Moments of Buying with Experience Driven Commerce”
Download this Whitepaper to know how experience driven commerce can help you carve an unfailing conversion strategy with these 5 measures:


  1. Join the 3Cs: Content, Customer and Context
  2. Build a Mature Digital Experience Model
  3. Aim for Contextualized Communication
  4. Know the Gen-Next Customer
  5. Scale Digital Commerce Into a Digital Platform Business