Pimcore and Shopware Build Global Technology Alliance

Pimcore partners with Shopware, uniting data expertise and e-commerce innovation for a transformative eCommerce synergy.
Pimcore and Shopware Build Global Technology Alliance - Impression #1

Pimcore, the leading enterprise platform for data & experience management, and Shopware, the leading open-source ecommerce platform, today announced a global technology alliance. The purpose of this partnership is to elevate digital commerce and benefit 165,000 merchants and over 2000 agency partners of the combined ecosystem with innovative strategies and support.

Shopware, a preferred partner for core commerce capabilities, will extend Pimcore’s PIM and Data Management offerings with advanced e-commerce operations such as B2B Commerce, B2C Commerce, Innovative Digital Sales Rooms, AI Co-Pilot, Spatial Commerce, and more. Conversely, Pimcore becomes the preferred PIM and Data Management partner for Shopware’s merchants and partners, supplementing Shopware installations with world-class product information and data tools.

Unified approach

With a strategic focus on global expansion, Pimcore and Shopware are gearing up to make a significant impact across all regions, including a strong presence in the US. Supported by an extensive global partner network, the partnership ensures seamless collaboration across various fronts. This network lays the foundation for a unified approach to market challenges, leveraging collective expertise to deliver innovative solutions catering to diverse business needs.

This announcement is the initial phase of a series of forthcoming developments. A jointly supported integration between Pimcore and Shopware is currently underway, promising to streamline operations further and enhance the digital commerce experience.

It is a great pleasure to announce our strategic partnership with Pimcore, offering significant benefits to our customers and partners,” said Alexey Pronin, General Manager EMEA, Shopware. “Shopware is one of the strongest players in B2B and B2C commerce, with a wide array of innovative solutions such as Digital Sales Room, AI, Spatial Commerce and more. Pimcore is known for its expertise and capabilities in PIM and Data Management. Our collaboration provides merchants of all sizes with a powerful foundation to elevate their digital business to the next level and drive innovation in their industries.

Dr. Matthias Blauth, Managing Director at Pimcore, stated, “We are happy to embrace our mission of openness, especially in forging partnerships for adjacent e-commerce solutions. Shopware, as one preferred partner, seamlessly enhances Pimcore's shop functionalities for standard scenarios.”

Those interested in meeting representatives from both companies and understanding the partnership’s potential, can attend two events: Pimcore Inspire 2024 (March 19 and 20) and Shopware Community Day (May 15 and 16).

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About Shopware

Shopware, founded in Schöppingen in 2000, offers a holistic omnichannel digital commerce platform for sophisticated mid-market and lower enterprise merchants, with high flexibility and various options for B2C, D2C, B2B, as well as service-based use cases. Shopware is well-positioned and one of the market leaders in its segment, especially in the DACH region, with a fast-growing business in North America.

The solution is headless, API-first, and uses an open source architecture, allowing merchants to individually customize and scale the product offering, creating a strong customer experience. Furthermore, Shopware relies on a global network of 1,600 sales, technology and solution partners, securing a stable ecosystem. Shopware merchants currently process a combined GMV of more than 20 billion USD across the global Shopware platform.

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About Pimcore

Pimcore is an analyst-ranked IT company that provides innovative data and experience management solutions. The company was founded in 2013 and is headquartered in Salzburg, Austria. More than 110,000 customers, including Fortune 100 companies such as Pepsi, Sony, and Audi, already rely on Pimcore. The Pimcore Platform aggregates, enriches, and manages enterprise data, providing customers with up-to-date, consistent, and personalized experiences. Its Digital Asset Management (DAM), Product Information Management (PIM), Master Data Management (MDM), Digital Experience Management (DXP/CMS), and Digital Commerce modules are recognized by analysts such as Gartner and Forrester. The consolidated platform provides companies with a "trusted view" of information (products, assets, and customers) to eliminate data silos, optimize operational efficiency, improve customer experience, and minimize IT costs.

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Author:Bastian Zechmeister
Bastian Zechmeister
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