Case Study: Novaturas - Impression #1

Case Study: Enhancing Travel Experience with Pimcore at Novaturas Group

Novaturas Group is a major travel industry player operating across the Baltics with an extensive portfolio of 9,000+ hotels in 30+ global destinations.

As the company aspired to boost market share, enhance conversion rates, and reshape the travel landscape, it was met with a distinct challenge. The ever-changing nature of its travel products, where deals could appear and disappear within minutes, created obstacles in maintaining consistent inventory and pricing information. Nevertheless, Novaturas effectively realized its goals by embracing innovative solutions and seamlessly integrating Pimcore into its operations.

Logo: Novaturas
Logo: scandiweb
Pimcore Platinum Partner
Kunde
  • Novaturas
Lösungspartner
Branche
Verwendete Produkte
Webseite besuchen

Kunden-Kennzahlen

3
Standorte
9.000
Produkte
30
Länder
Challenge

Navigating data and dynamic challenges

The project faced a notable challenge due to the sheer scale of data management. It involved a staggering 7.7 million data objects and an inventory of over 63,000 asset objects. Effectively managing and utilizing this extensive amount of data and assets underscored the project's complexity, highlighting the need for a robust and efficient platform like Pimcore to handle this considerable volume effectively. Moreover, trip deals could appear and disappear very quickly. Rapidly changing travel offers required an innovative, adaptable tech framework. Efficiently managing the dynamic array of travel products was a significant challenge. Traditional inventory systems fell short, necessitating real-time updates and seamless inventory integration. This highlighted the need for an agile, responsive approach, ensuring optimal performance in this dynamic market.
Mehr anzeigen Weniger anzeigen
Lösung

Optimizing travel offer management through Pimcore

scandiweb recognized that the project required an innovative, adaptable framework. To tackle the variable nature of the products offered, Pimcore was used as a middleware. Pimcore served as a bridge between the client's database and Elasticsearch, retrieving continuously changing data from Elasticsearch and merging it with steady data from the database. The merged data was then made available through an API accessible to any agency. This innovative approach guaranteed users would consistently have access to the most up-to-date travel offers, boosting the platform's efficiency and precision.
Mehr anzeigen Weniger anzeigen
Ergebnis

Streamlined operations and enhanced customer experience

The incorporation of Pimcore marked a pivotal moment for Novaturas Group. Serving as an efficient data connector, Pimcore enabled effortless access to the latest travel offers for more than 400 travel agencies. Instantaneous data synchronization guaranteed precise and prompt updates on product specifics, pricing, and availability for users, elevating the platform's efficiency and enhancing user satisfaction. Now digitized within Pimcore, the product enrichment workflows were streamlined, improving both operations and scalability. Additionally, tailoring content types within Pimcore to cater to various travel stages enriched the user experience, addressing diverse travel needs. Pimcore's successful integration not only addressed the project's unique challenges but also set a positive example, enhancing travel management and presentation practices.
Mehr anzeigen Weniger anzeigen

Wesentliche Ergebnisse

↑
Zeitersparnis bei der Datenpflege
63.000
Media Assets
7.7M
Datenobjekte
Webseite besuchen

Mehr Pimcore Erfolgsgeschichten entdecken

Tourismusregion Steiermark wird Headless mit Experience Portalen

Steiermark Tourismus gehört mit 96 Organisationen in 11 Regionen zu den größten Tourismusregionen in Österreich. Das Unternehmen setzt seit 2010 auf Pimcore für die Umsetzung seiner digitalen Strategie und ist damit einer der ersten und längsten Kunden von Pimcore und elements.
DXP/CMS, Reisen & Hospitality

Hotel chain improves delivery of rich content to its customers

Bluserena is one of the most solid Italian hotel companies with 4-star resorts, 5-star hotels, and Convention Centers. With over 12,000 beds and 4,000 rooms, Bluserena offers the best tourist accommodation services in the Italian tourism industry. Bluserena needed a complete renovation of their existing website as it wanted to improve the delivery of rich content to its customers.
DXP/CMS, Reisen & Hospitality

AI-supported website personalization for holiday destination

Kleinwalsertal is one of the top five tourist destinations in Austria. The new website features personalized content and adapts dynamically to its guests' needs and user behavior.
DXP/CMS, Digital Commerce, CDP, Reisen & Hospitality

Pimcore DXP for Robintur, Italian Leading Tour Operator

Robintur Group, is leader in Italian Travel market with two brands: Robintur and Viaggi Coop. Its network is composed by 94 travel agencies directly owned and 170 affiliate agencies.
DXP/CMS, PIM/MDM, Digital Commerce, DAM, Reisen & Hospitality

Über 110.000 Unternehmen vertrauen auf Pimcore.

550+ Success Stories entdecken